Donald Trump Is Ratings Gold For Comedy Central, Leads Most-Watched Tuesday Prime In History

Categories: Network TV Press Releases

Written By

March 17th, 2011

via press release:

DONALD TRUMP IS RATINGS GOLD FOR COMEDY CENTRAL
SETTING RECORDS ACROSS MULTIPLE SCREENS AND LEADING COMEDY CENTRAL TO ITS MOST-WATCHED TUESDAY PRIME AMONG TOTAL VIEWERS AND PERSONS 18-49 IN HISTORY

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Trump Roast Is Most-Watched Ever Among Men 18-24
And #1 In Prime Across All Of TV For The Night
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#1 In All TV Across All Key Demos In Its Timeslot
(Persons 18-49, Persons 18-34, Men 18-34 And Men18-24)
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#TrumpRoast And Top Roasters Trend Worldwide On Twitter On Tuesday Night
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Donald Trump and COMEDY CENTRAL were crowned kings of Tuesday night, March 15! The “COMEDY CENTRAL Roast Of Donald Trump“ scored big with the viewers on-air and online. The Tuesday night premiere at 10:30 p.m. pulled in 3.5 million total viewers, 5.50 rating M18-24, making this special the #1 highest rated COMEDY CENTRAL Roast EVER and #1 in ALL TV in Prime among M18-34. The Roast along with Tosh.0 leads the network to the highest Tuesday Prime among total viewers and P18-49.

Ratings Performance

· “COMEDY CENTRAL Roast of Donald Trump” delivered 3.5 million Total Viewers and a 2.21 P18-49 rating, 4.27 M18-34 rating and 5.50 M18-24 rating.

· Historical – Most-watched COMEDY CENTRAL Roast ever with M18-24 and the 2nd most-watched with M18-34, behind “COMEDY CENTRAL Roast Of Flava Flav” in 2007.

· Timeslot – #1 in ALL TV in its timeslot (10:30 p.m.-midnight) across all key demos: P18-49, P18-34, M18-34 and M18-24. Among total viewers, “COMEDY CENTRAL Roast Of Donald Trump” took the #1 spot in cable.

· Prime – “COMEDY CENTRAL Roast Of Donald Trump” was the most-watched show in ALL TV with M18-24 and tied for #1 among M18-34 (“Tosh.0”).

· Best Tuesday Night COMEDY CENTRAL Prime – The channel averaged a 1.13 P18-49 rating and 1.8 million total viewers in its best Tuesday Prime ever ( 8 p.m.-11 p.m.). It was also the 2nd most-watched Tuesday Prime ever among P18-34 (855k) and M18-34 (578k), behind 1/25/11.

Online Performance

· Overall yesterday there were over 43,000 mentions across the social web about the “COMEDY CENTRAL Roast Of Donald Trump.

The #trumproast hashtag was used over 27,000 times during the Tuesday broadcast.
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The “Fireside Chat Room With Jeff Ross,” the comedycentral.com LIVE streaming pre-show primed the pump, as mentions of “COMEDY CENTRAL Roast Of Donald Trump” and the #trumproast hashtag started to climb in the 9 p.m. hour and peaked in the 11 p.m. hour with 21,000 mentions. (the half-hour pre-show began at 9:30 p.m. EST)

 
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