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TV Ratings Wednesday: 'American Idol' Slips; 'Criminal Minds: SB' Rebounds; 'Survivor,' 'Mr. Sunshine,' 'Off The Map' Don't

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March 17th, 2011

Scoreboard FOX CBS Uni ABC NBC CW
Adults 18-49: rating/Share 7.4/21 3.1/9 1.7/5 1.5/4 1.1/3 0.6/2
Adults 18-34: Rating/Share 5.3/18 1.8/6 1.8/6 1.2/4 0.9/3 0.7/2
Total Viewers (million) 22.182 11.537 4.294 4.721 3.917 1.520

Of course Fox topped the adults 18-49 ratings on Wednesday night, even as American Idol was down 9% vs. last Wednesday, it was also down 9% vs. the comparable episode last season. Univision beat both ABC and NBC, which had some repeats, in adults 18-49 on the night.

On CBS, Survivor hit another series low, dropping a tenth vs. last week to a 3.1 adults 18-49 rating. After a repeat week, Criminal Minds returned to a 3.6 rating, even with its last new episode two weeks ago. Buoyed by a new CM lead-in, Criminal Minds: Suspect Behavior rebounded, up 18% to a 2.6 adults 18-49 rating.

ABC's Mr. Sunshine is stuck in the same low rated rut, tying last week's season/series low 1.8 adults 18-49 rating. Off The Map, certain to be "off the schedule", was also even with last week's season/series low, with a 1.4 rating.

NBC's Minute To Win It fell a tenth of a point to a series low 0.9 adults 18-49 rating.

On the CW, America's Next Top Model continued its cycle of ratings woe, down 27% vs. last week, to a series low 0.8 adults 18-49 rating. Shedding For The Wedding didn't shed any more viewers, holding at last week's season low 0.4 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 16, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 6.3 20 19.281
CBS SURVIVOR:  REDEMPTION ISLAND 3.1 10 10.261
ABC THE MIDDLE - R 1.2 4 4.893
NBC Minute To Win It 0.9 3 3.255
CW AMERICA'S Next Top Model 0.8 3 1.997
8:30 FOX American Idol 10 7.4 22 22.076
CBS SURVIVOR:  REDEMPTION ISLAND 3.2 9 10.865
ABC THE MIDDLE - R 1.2 4 4.558
NBC Minute To Win It 0.9 3 3.249
CW AMERICA'S Next Top Model 0.9 3 2.025
9:00 FOX American Idol 10 7.7 22 23.261
CBS Criminal Minds 3.5 10 13.446
ABC Modern Family - R 2.2 6 5.819
NBC LAW & ORDER: SVU - R 0.8 2 3.011
CW SHEDDING FOR THE WEDDING 0.4 1 1.014
9:30 FOX AMERICAN IDOL 10 8.2 22 24.110
CBS Criminal Minds 3.6 10 13.944
ABC Mr. Sunshine 1.8 5 4.591
NBC LAW & ORDER: SVU - R 1.0 3 3.545
CW SHEDDING FOR THE WEDDING 0.4 1 1.044
10:00 CBS Criminal MindsSuspect Behavior 2.6 7 10.554
ABC Off The Map 1.5 4 4.373
NBC LAW & ORDER: SVU - R 1.3 4 4.850
10:30 CBS CRIMINAL MINDS:  Suspect Behavior 2.5 8 10.155
NBC LAW & ORDER: SVU - R 1.6 5 5.590
ABC Off The Map 1.2 4 4.092

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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