Soap Opera Ratings: “All My Children” Hits A New Low With Women 18-49

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Ratings for the week March 7-11, 2011

Source: Soap Opera Network

(Compared to Last Week/Compared to Last Year)

Soap Opera Network notes that there was a national pre-emption on Friday March 11 that ended at 1:26pm EST.

Total Viewers
1. Y&R 4,825,000 (+361,000/-261,000)
2. B&B 2,811,000 (-19,000/-448,000)
3. GH 2,687,000 (-101,000/+136,000)
4. DAYS 2,488,000 (-158,000/-446,000)
5. OLTL 2,355,000 (-36,000/-71,000)
6. AMC 2,318,000 (+69,000/-242,000)

Households
1. Y&R 3.5/12 (+.2/-.2)
2. B&B 2.0/7 (-.1/-.3) <—- ties low
2. GH 2.0/6 (-.1/+.1)
4. DAYS 1.8/6 (-.1/-.3)
4. AMC 1.8/6 (same/-.1)
4. OLTL 1.8/6 (same/same)

Women 18-49 Viewers
1. Y&R 1,004,000 (+92,000/-230,000)
2. GH 759,000 (-52,000/-122,000)
3. DAYS 688,000 (-6,000/-138,000)
4. OLTL 563,000 (+20,000/-178,000)
5. B&B 562,000 (-10,000/-152,000)
6. AMC 463,000 (-6,000/-239,000) <—- new low *

* AMC previous low: 469,000 (Feb 28 – Mar 4, 2011)

Women 18-49 Rating
1. Y&R 1.5/10 (+.1/-.4)
2. GH 1.1/7 (-.1/-.2)
3. DAYS 1.0/7 (-.1/-.3)
4. OLTL 0.9/6 (+.1/-.2)
4. B&B 0.9/5 (same/-.2)
6. AMC 0.7/4 (same/-.4) <—- ties low (2nd straigth week)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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