ABC’s “Primetime: What Would You Do?” Draws its Biggest Audience in 7 Weeks
via press note:
Building its overall audience for the 2nd week in a row, ABC generated its most-watched Friday in 5 weeks – since 2/11/11.
Gaining viewers and young adults for the 2nd consecutive week, ABC’s Primetime: What Would You Do? drew is biggest audience in 7 weeks and its highest Adult 18-49 number in 4 weeks – since 1/21/11 and 2/18/11, respectively. Primetime: What Would You Do? stood as the #1 regular program in its time period among Adults 18-49, beating NBC’s Dateline by 15% and Fox’s Fringe by 15%. In fact it tied as Friday’s top-rated series in the key young adult sales demo.