via press notes:
Growing week to week in viewers (+4%) and young adults (+6%), ABC finished as the 2nd-most-watched network on Sunday evening.
ABC’s America’searned second place during the 7 o’clock hour in Total Viewers and Adults 18-49, while ranking #1 with Women 18-49. AFV also stood as the top broadcast show in the hour with Teens 12-17 and Kids 2-11.
Surging over its lead-in at 8pm in viewers (+3.4 million) and young adults (+60%), ABC’s placed a strong second in its time slot, running in a virtual-tie for #1 among Adults 18-49 with CBS’ veteran (pacing within 1-tenth of a point and tied in audience share). The broad-appealing ABC unscripted series ranked #1 in the hour with key Women (W18-49/W25-54), while standing as the night’s top-rated broadcast program with Kids 2-11. In addition, ABC’s freshman overshadowed its freshman competition in Sunday’s 8pm hour, besting NBC’s America’s by 162% in Total Viewers and by 100% in Adults 18-49.
- continued to greatly improve its time period year to year for ABC, up over the year-ago night with original programming in the hour by 36% in Total Viewers and by 20% in Adults 18-49.
In the 9 o’clock hour, ABC’s special preview of up sharply from its most-recent telecast in February 2010 (on 2/5/10), gaining 35% in Total Viewers and by 36% in Adults 18-49. In fact among viewers and young adults, ABC’s achieved series-high numbers. Please Note: moves to Friday at 8 o’clock on 3/25/11.was