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Live+7 DVR Ratings: "Modern Family" Tops Absolute Gains, "America's Next Top Model" Tops % Gains

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March 21st, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 62 such programs in the complete data for the week, which is about  3/4 of a full schedule of new broadcast episodes.

During the twenty-fourth week of the broadcast season (February 28 - March 6), Modern Family and America's Next Top Model topped our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Once again, Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.8 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. That's down somewhat from last week's season topping 2.1 adults 18-49 rating added between Live+Same Day and Live+7 Day.

Competing head to head with American Idol likely boosted America's Next Top Model to the top of the % adults 18-49 ratings increase from DVR viewing, adding 44% to its Live+Same Day adults 18-49 ratings.

Note that both shows topping the list this week go head to head with American Idol's 9pm Wednesday hour. American Idol is quite the motivator of viewers of other shows to record them and watch later.

Fringe fans wondering "Where's my show??!!", the week covered by these ratings was the week of the NAACP Image Awards when Fringe was pre-empted.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 3.769 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.


To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing
1 Modern Family-03/02 ABC 4.2 6.0 1.8
2 HOUSE-02/28 FOX 3.9 5.0 1.1
3 American Idol-WEDNESDAY-03/02 FOX 7.8 8.8 1.0
4 Criminal Minds-03/02 CBS 3.7 4.7 1.0
5 NCIS-03/01 CBS 3.8 4.8 1.0
6 Family Guy-03/06 FOX 3.1 4.1 1.0
7 American Idol-THURSDAY-03/03 FOX 8.2 9.1 0.9
8 Desperate Housewives-03/06 ABC 3.4 4.3 0.9
9 Castle-02/28 ABC 2.8 3.6 0.8
10 PARENTHOOD-03/01 NBC 1.9 2.7 0.8
11 NCIS: LOS ANGELES-03/01 CBS 3.3 4.0 0.7
12 SURVIVOR: REDEMPTION ISLD-03/02 CBS 3.3 4.0 0.7
13 BROTHERS & SISTERS-03/06 ABC 2.1 2.8 0.7
14 Good Wife, THE-03/01 CBS 2.2 2.9 0.7
15 How I Met Your Mother-02/28 CBS 3.4 4.1 0.7
16 CSI: MIAMI-03/06 CBS 2.3 2.9 0.6
17 Mr. Sunshine-03/02 ABC 2.4 3.0 0.6
18 Raising Hope-03/01 FOX 3.3 3.9 0.6
19 Off The Map-03/02 ABC 1.7 2.3 0.6
20 V-03/01 ABC 1.8 2.4 0.6
21 Criminal Minds: SUSPECT-03/02 CBS 2.7 3.3 0.6
22 CHUCK-02/28 NBC 1.7 2.2 0.5
23 Amazing Race 18-03/06 CBS 2.7 3.2 0.5
24 MIDDLE, THE-03/02 ABC 2.3 2.8 0.5
25 MIKE & MOLLY-02/28 CBS 3.4 3.9 0.5

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 AMERICA'S Top Model-10-03/02 CW 0.9 1.3 0.4 44%
2 Smallville-03/04 CW 0.9 1.3 0.4 44%
3 90210-02/28 CW 0.7 1.0 0.3 43%
4 Gossip Girl-02/28 CW 0.7 1.0 0.3 43%
5 Modern Family-03/02 ABC 4.2 6.0 1.8 43%
6 PARENTHOOD-03/01 NBC 1.9 2.7 0.8 42%
7 Supernatural-03/04 CW 1.0 1.4 0.4 40%
8 Off The Map-03/02 ABC 1.7 2.3 0.6 35%
9 No Ordinary Family-03/01 ABC 1.2 1.6 0.4 33%
10 HELLCATS-03/01 CW 0.6 0.8 0.2 33%
11 V-03/01 ABC 1.8 2.4 0.6 33%
12 BROTHERS & SISTERS-03/06 ABC 2.1 2.8 0.7 33%
13 Family Guy-03/06 FOX 3.1 4.1 1.0 32%
14 Good Wife, THE-03/01 CBS 2.2 2.9 0.7 32%
15 CHUCK-02/28 NBC 1.7 2.2 0.5 29%
16 Castle-02/28 ABC 2.8 3.6 0.8 29%
17 One Tree Hill-03/01 CW 0.7 0.9 0.2 29%
18 HOUSE-02/28 FOX 3.9 5.0 1.1 28%
19 HARRY'S LAW-02/28 NBC 1.8 2.3 0.5 28%
20 Criminal Minds-03/02 CBS 3.7 4.7 1.0 27%
21 DEFENDERS, THE-03/04 CBS 1.5 1.9 0.4 27%
22 Desperate Housewives-03/06 ABC 3.4 4.3 0.9 26%
23 NCIS-03/01 CBS 3.8 4.8 1.0 26%
24 CSI: MIAMI-03/06 CBS 2.3 2.9 0.6 26%
25 Mr. Sunshine-03/02 ABC 2.4 3.0 0.6 25%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000)
1 MODERN FAMILY-03/02 ABC 10,140 13,909 3,769
2 Criminal Minds-03/02 CBS 14,398 17,134 2,736
3 NCIS-03/01 CBS 19,252 21,876 2,624
4 HARRY'S LAW-02/28 NBC 9,223 11,676 2,453
5 HOUSE-02/28 FOX 11,044 13,403 2,359
6 Castle-02/28 ABC 10,160 12,491 2,331
7 AMERICAN IDOL-WEDNESDAY-03/02 FOX 22,824 25,117 2,293
8 Good Wife, THE-03/01 CBS 11,410 13,606 2,196
9 NCIS: LOS ANGELES-03/01 CBS 15,691 17,844 2,153
10 Criminal Minds: SUSPECT-03/02 CBS 10,380 12,366 1,986
11 AMERICAN IDOL-THURSDAY-03/03 FOX 25,310 27,226 1,916
12 Desperate Housewives-03/06 ABC 11,363 13,230 1,867
13 PARENTHOOD-03/01 NBC 5,039 6,848 1,809
14 SURVIVOR: REDEMPTION ISLD-03/02 CBS 11,336 13,015 1,679
15 CSI: MIAMI-03/06 CBS 10,665 12,288 1,623
16 BROTHERS & SISTERS-03/06 ABC 7,380 8,933 1,553
17 Off The Map-03/02 ABC 4,967 6,485 1,518
18 Family Guy-03/06 FOX 6,348 7,822 1,474
19 DEFENDERS, THE-03/04 CBS 8,591 10,010 1,419
20 Chicago Code-02/28 FOX 8,083 9,499 1,416
21 V-03/01 ABC 5,059 6,421 1,362
22 MIKE & MOLLY-02/28 CBS 11,381 12,658 1,277
23 Mr. Sunshine-03/02 ABC 6,870 8,112 1,242
24 MIDDLE, THE-03/02 ABC 7,852 9,087 1,235
25 Raising Hope-03/01 FOX 8,708 9,925 1,217

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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