TV Ratings Sunday: Fox Animations Rise; 'Shark Tank' Premieres Modestly, But at Highs; 'Detroit 1-8-7' Fades Away

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March 21st, 2011

Scoreboard CBS FOX NBC ABC Uni
Adults 18-49: Rating/Share 2.5/7 2.1/6 1.9/6 1.7/5 0.9/3
Adults 18-34: Rating/Share 1.6/5 2.4/8 1.3/4 1.1/4 0.9/3
Total Viewers (million) 10.928 4.415 6.333 6.974 2.318

Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Coverage of the men's college basketball championship ran 19 minutes into CBS's primetime, making a mess of the CBS results below both because the 19 minutes of live coast-to-coast coverage and the delay of program start times in the eastern and central time zones.  The mess will be cleared up in the finals, which will be available Tuesday. CBS looks to have won the night both in adults 18-49 and total viewers.

Fox's Animations were new from 8:30p on, and each was up  from their last original, Bobs Burgers was up 10% to a 2.2 adults 18-49 rating and Family Guy was up 10% to a 3.4 adults 18-49 rating. The Cleveland Show was up 13% to a 2.7 adults 18-49 rating.  It was the best adult 18-49 ratings for Family Guy and Cleveland Show since January 16.

The special premiere of Shark Tank got a modest sampling with adults 18-49, where it had a 1.9 rating and finished last for the hour, but that 1.9 marks a series high and was up 27% from last year's premiere.   Shark Tank will bow with its official season premiere in its normal time period this Friday, March 25 at 8pm.  The season (and no doubt series) finale of Detroit 1-8-7 also got a special time at 10pm Sunday night, and it finished down 8% from last Tuesday's original to a 1.1 rating. Earlier in the night, Secret Millionaire dropped another 14% to a 2.4 adults 18-49 rating.

On NBC, America's Next Great Restaurant slipped 14% to a 1.2 adults 18-49 rating, but Celebrity Apprentice was steady between 9-11p with a 2.8 adults 18-49 rating.

Broadcast primetime ratings for Sunday, March 20, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NCAA/60 Minutes 2.0/7 10.76
ABC America's Funniest Home Videos (R) 1.5/5 6.75
FOX The Simpsons (R) 1.0/3 2.41
NBC Dateline NBC 0.9/3 5.32
7:30 FOX American Dad (R) 1.3/4 2.94
8:00 CBS 60 Minutes/Amazing Race 2.5/7 10.61
ABC Secret Millionaire 2.4/7 10.18
FOX The Simpsons (R) 2.0/6 4.66
NBC America's Next Great Restaurant 1.2/4 3.93
8:30 FOX Bob's Burgers 2.2/6 4.41
9:00 FOX Family Guy 3.4/9 6.62
CBS Amazing Race/Undercover Boss 2.7/7 10.87
NBC Celebrity Apprentice 2.4/6 7.09
ABC Shark Tank (Special Premiere) 1.9/5 6.25
9:30 FOX Cleveland Show 2.7/7 5.46
10:00 NBC Celebrity Apprentice 3.2/9 9.00
CBS Undercover Boss/CSI: Miami 2.7/8 11.48
ABC Detroit 1-8-7 (Finale) 1.1/3 4.72

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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