via press notes:
Monday Primetime: On the heels of its dominant victory the prior week with ABC to win all 6 half-hours on Monday evening in viewers and young adults.finale, ABC turned in another big Monday win with the 12th season premiere of leading into . During prime, ABC beat out its closest competition (CBS) by 10.3 million viewers (19.1 million vs. 8.8 million) and by 61% in Adults 18-49 (4.5/13 vs. 2.8/8). In fact it was the 2nd straight week for
- Hitting a season-high on the night, ABC generated the most-watched Monday for any network in nearly 1 year – since 3/29/10.
DWTS: Dominating each of its half-hours from 8-10pm, ABC’s 12th season opener oftowered over second-place CBS in the time period by 13.5 million viewers (22.3 million vs. 8.8 million) and by 89% in Adults 18-49 (5.1/15 vs. 2.7/8). In fact it was ABC’s 5th consecutive week to lead the time period in Total Viewers and Adults 18-49 and the 8th consecutive week in Adults 18-34.
- DWTS’ audience surged from its first hour to its second hour, gaining 2.8 million viewers (20.9 million to 23.7 million) and by 19% in Adults 18-49 (4.7/14 to 5.6/15).
- DWTS was up from its most-recent season opener in September by 1.0 million viewers (21.3 million on 9/20/10). In fact it was Dancing’s 3rd-most-watched premiere ever.
Monday’s #2 TV show to DWTS, ABC’s (12.7 million and 3.3/9) turned in a dominant first-place finish in the 10 o’clock hour in Total Viewers and Adults 18-49, leading CBS’ original (9.8 million and 2.9/8) and NBC’s Harry’s Law (8.2 million and 1.6/4). It was the ABC drama’s 2nd straight original episode to win its time period on both measures.:
- Achieving season-highs in Total Viewers and Adults 18-49, ABC’s marked its strongest performance since March 2010 – since 3/29/10. In viewers and young adults, it was ’s 3rd straight original telecast to grow over the previous episode.