Cable News Ratings for Saturday-Sunday, March 19-20, 2011

Live + Same Day Cable News Ratings for Saturday & Sunday, March 19-20, 2011

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,132 313 540
CNN 1,098 418 592
MSNBC 486 187 266
CNBC 204 85 125
HLN 250 96 120
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 1,450 353 660
CNN 1,701 678 884
MSNBC 518 254 313
CNBC 284 113 167
HLN 395 126 155
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,078 293 518
CNN 980 362 531
MSNBC 404 195 219
CNBC 193 83 96
HLN 234 91 122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 1,314 344 622
CNN 1,364 442 649
MSNBC 537 298 313
CNBC 246 101 122
HLN 177 57 84


Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06 million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

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