Ratings Notes for TBS, TNT, Cartoon Network, truTV; Including NCAA Hoops, 'Regular Show,' 'Are We There Yet?,' NBA & More

Categories: Network TV Press Releases

Written By

March 22nd, 2011

 

via ratings notes from Turner:

NCAA Tournament
Turner Sports’ and CBS Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship on CBS, TBS, TNT and truTV combined to score the highest average total viewers through the first week of games in 17 years. The overall tournament average-to-date, including the First Four®, is a 5.5 household rating/13 share, up 15% from a 4.8/11 for CBS Sports’ 2010 coverage, according to Nielsen Fast Nationals. In addition, TBS, CBS, TNT and truTV averaged 8.4 million total viewers, up 14% over CBS Sports’ 7.4 million total viewers in 2010.

Overall, the 2011 NCAA tournament has delivered 81.3 million viewers, up 17% from 69.6 million viewers for CBS Sports’ 2010 coverage.

The overall tournament average-to-date continues to deliver double-digit growth in key adult and male demos over 2010, including:
Adults 18-34: +40% (2,247,000 vs. 1,609,000)
Adults 18-49: +18% (4,011,000 vs. 3,397,000)
Adults 25-54: +15% (4,136,000 vs. 3,611,000)
Men 18-34: +40% (1,516,000 vs. 1,080,000)
Men 18-49: +23% (2,848,000 vs. 2,322,000)
Men 25-54: +21% (2,973,000 vs. 2,460,000)

Source:  Nielsen Media Research, based on Fast National Data, Live +SD data stream. 2011 NCAA Tournament Dates, include First Four telecast gross. Dates of NCAA Tournament:  2011 3/15/11 – 3/20/11 vs 2010 3/18/10 – 3/21/10.  2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD.  2003 based on CBS / ESPN average of First Round. Total Viewer Reach based on 6-minute qualifer for NCAA Tournament to-date (CBS, TBS, TNT, truTV) vs. 2010 CBS.

NCAA March Madness on Demand (MMOD) has delivered a 47% increase in total visits across the MMOD broadband and mobile products for the first three rounds of the NCAA Division I Men’s Basketball Championship. In total, there were 26.7 million visits across the NCAA online and mobile platforms from the start of the First Four on March 15 to the completion of the third round on March 20. Additionally, the first three rounds of the tournament garnered 10.3 million total hours of live streaming video consumed through the MMOD broadband and mobile products. MMOD was the #1 free app for both iPhone and iPad on Thursday, March 17, and Friday, March 18, in the App store.

Sources: 2011 – Omniture (online traffic – uniques/streaming/duration), Conviva (mobile streaming/duration), Bango (mobile visits/uniques)

truTV
Propelled by its portion of the shared coverage of the NCAA Division I Men’s Basketball Championship, truTV set multiple records, including the network’s most-watched week ever in primetime among adults 18-34 (335,000); men 18-34 (229,000); and men 18-49 (445,000). truTV also scored its second most-watched week ever among adults 18-49 (655,000).

Sunday, March 20, now ranks as truTV’s most-watched night ever with adults 18-34 (529,000); men 18-34 (363,000); and men 18-49 (629,000), while also scoring as the network’s most-watched Sunday ever among adults 18-49 (907,000). Friday, March 18, became truTV’s most-watched Friday ever with adults 18-34 (356,000); men 18-34 (238,000); and men 18-49 (526,000).

For the week, truTV ranked among basic cable’s Top 10 networks in primetime delivery of key adult and key male demos. In achieving its most-watched week ever, truTV solidified its pace to finish Q1 as its most-watched quarter ever, setting the stage for an exciting Upfront event in New York on April 12.

Adult Swim
Across the third week of March 2011, Adult Swim once again ranked #1 among all basic cable for Total Day Delivery among key adult demos. Delivery among young adults 18-34 (528,000) increased by 5%, adults 18-24 (290,000) grew by 2%, adults 18-49 (748,000) increased by 11%, men 18-34 (327,000) grew by 14%, men 18-24 (187,000) increased by 13% and men 18-49 (463,000) grew by 20%.

Adult Swim telecasts of Family Guy, Robot Chicken, AQUA TEEN HUNGERFORCE and American Dad accounted for 18 of the Top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.  Telecasts of Family Guy, Robot Chicken, AQUA TEEN HUNGERFORCE and American Dad also accounted for 22 of the Top 50 telecasts of the week on basic cable among men 18-24, again more than any other network.

Cartoon Network
Cartoon Network was the #1 destination for boys 6-11 and boys 9-14 on Monday night (7-9 p.m.), earning double- and triple-digit gains last week vs. the same 2010 time period.  Overall, kids 6-11 delivery (733,000) increased by 47% and ratings (3.0) by 50%, kids 2-11 delivery (986,000) increased by 27% and ratings (2.4) by 26%, kids 9-14 delivery (605,000) and ratings (2.5) both increased by 127%, boys 6-11 delivery (575,000) increased by 62% and ratings (4.5) by 61%, boys 2-11 delivery (747,000) increased by 68% and ratings (3.5) by 67%, and boys 9-14 delivery (477,000) increased by 137% and ratings (3.8) by 138%.

Cartoon Network original hit animated comedies contributed to Monday night’s success:

Adventure Time (8 p.m.) was #1 in its time period with all key boy demos and scored impressive double and triple-digit increases: kids 6-11 delivery (940,000) grew by 69%, kids 2-11 delivery (1,233,000) grew by 45%, kids 9-14 delivery (708,000) grew by 125%, boys 6-11 delivery (741,000) grew by 98%, boys 2-11 delivery (946,000) grew by 106% and boys 9-14 delivery (566,000) grew by 140%.
MAD (8:15 p.m.), also #1 in its time period among all key boy demos, charted double and triple-digit gains: kids 6-11 (931,000) grew by 56%, kids 2-11 (1,213,000) grew by 43%, kids 9-14 delivery (844,000) grew by 148%, boys 6-11 delivery (717,000) grew by 61%, boys 2-11 delivery (904,000) grew by 78% and boys 9-14 delivery (657,000) grew by 161%.
Regular Show (8:30 p.m.) came on strong as well, again winning key boy demons in its time period: kids 6-11 delivery (705,000) grew by 26%, kids 2-11 delivery (960,000) grew by 19%, kids 9-14 delivery (665,000) grew by 114%, boys 6-11 delivery (575,000) grew by 42%, boys 2-11 delivery (730,000) grew by 52% and boys 9-14 delivery (544,000) grew by 131%.
A new episode of the animated original Sym-Bionic Titan (Wednesday, 7 p.m.) earned solid growth among older kid viewers: compared to the same time period last year, kids 9-14 delivery (323,000) and ratings (1.3) both improved by 18%, and boys 9-14 delivery (285,000) improved by 83% and ratings (2.3) by 77%.

Cartoon Network’s Friday night action shows marked double-digit increases with all 6-11 and 9-14 demos:

YOUNG JUSTICE (7 p.m.) earned solid double-digit gains among older demos vs. the same time 2010 time period—kids 6-11 delivery (501,000) grew by 30%, kids 9-14 delivery (449,000) advanced by 36%, boys 6-11 delivery (405,000) increased by 42% and boys 9-14 delivery (343,000) advanced by 37%.
BEN 10: ULTIMATE ALIEN (7:30 pm.) powered across all kids and boys demos—kids 6-11 delivery (536,000) grew by 45%, kids 2-11 delivery (746,000) grew by 1%, kids 9-14 delivery (539,000) grew by 58%, boys 6-11 delivery (471,000) grew by 46%, boys 2-11 delivery (608,000) grew by 9% and boys 9-14 delivery (451,000) grew by 40%.
Generator Rex (8 p.m.) also improved by double-digits among kids and boys—kids 6-11 delivery (429,000) grew by 14% and ratings (1.7) by 13%, kids 9-14 delivery (405,000) increased by 30% and ratings (1.7) by 31%, boys 6-11 delivery (394,000) and ratings (3.1) both grew by 15%and boys 9-14 delivery (347,000) increased by 15% and ratings (2.8) by 17%.
A new episode of the animated action-adventure series POKÉMON: BLACK & WHITE (Saturday, 8 a.m.) earned double-digit gains over last year among older kids and boys: kids 9-14 delivery (437,000) improved by 45% and boys 9-14 delivery (334,000) improved by 28%.

TBS
Conan
was on break last week as TBS took part in shared coverage of the NCAA Division I Men’s Basketball Championship. According to Live + 7 data for the week of Feb. 28-March 3, Conan grew its audience by 14% over Live + Same Day, for a final tally of more than 1.2 million viewers. Adults 18-34 grew 18% to 588,000, up slightly vs. the prior week. Adults 18-49 also grew by 18% to 906,000, up 8% vs. the prior week. Conan’s median age of 33 tied with TBS’s Lopez Tonight as best among late-night talk shows.

TBS’s NAACP Image Award-winning sitcom Are We There Yet? scored strong numbers Wednesday night, with the 9 and 9:30 p.m. episodes averaging more than 1.2 million viewers.

NBA TV
NBA TV continues to deliver strong audiences for its signature program Fan Night. Through the first 20 Fan Night games of the season, the network is averaging 398,000 viewers and 303,000 households. This season, 8.1 Million viewers have watched Fan Night on NBA TV through March 15.

Source:  Nielsen Media Research. 11/2/10-3/15/11.  Live +SD data.  Includes all Live Tuesday Fan Night telecasts.  Reach based on 6+ Minute qualifier.

 
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