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USA Holds Off NCAA Basketball Boosted TBS, TNT To Top Weekly Primetime Ratings

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March 22nd, 2011

With the early rounds of the NCAA Men's Basketball tournament, TBS and  truTV, and to a lesser extent TNT got primetime boosts, but USA Network held them off to stay on top the cable primetime adults 18-49 ratings and average viewership for the week. I'm not sure if the primetime games in the second week of the tournament will be enough to challenge USA this week, we'll have to wait and see.

SpongeBob's NCAA bracket is always a winner, and he kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of March 14-20, 2011

Network (000s)
USA 3,447
DSNY 2,425
FOXN 2,114
TNT 2,085
TBSC 2,076
HIST 1,798
FAM 1,742
NAN 1,534
A&E 1,483
CNN 1,453
FX 1,427
TRU 1,342
MTV 1,329
HGTV 1,258
ADSM 1,240
ESPN 1,159
SYFY 1,157
FOOD 1,122
LIFE 1,104
CMDY 1,096
DISC 1,031
TLC 961
SPK 912
AMC 900
NKJR 893

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA 1,224
TBSC 1,108
TNT 944
MTV 859
FAM 812
FX 789
HIST 763
A&E 709
CMDY 657
TRU 655
ESPN 632
ADSM 597
FOOD 533
SYFY 504
DSNY 493
BRAV 470
DISC 449
SPK 441
HGTV 438
LIFE 437
NAN 432
TLC 425
CNN 415
BET 389
FOXN 382

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,193
DSNY 1,640
NAN 1,462
USA 1,456
ADSM 1,315
FOXN 1,270
TNT 1,230
TBSC 990
CNN 987
TOON 958
FAM 891
A&E 815
HIST 815
FX 766
TRU 726
ESPN 700
HGTV 686
FOOD 678
MTV 655
CMDY 621
TVLD 589
NKJR 577
DISC 576
LIFE 563
AMC 562

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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