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TV Ratings Tuesday: 'No Ordinary Family' Rises, 'The Good Wife' Dips, But Paced by 'NCIS' CBS Wins Easily

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March 23rd, 2011

Scoreboard CBS NBC ABC Uni FOX CW
Adults 18-49: rating/Share 3.0/9 2.4/7 1.7/5 1.6/5 1.6/5 0.3/1
Adults 18-34: Rating/Share 1.8/6 1.7/6 1.2/4 1.6/5 1.4/5 0.3/1
Total Viewers (million) 15.733 6.484 6.501 4.124 4.374 .770

With Fox mostly in repeats, CBS coasted to victory with both adults 18-49 and total viewers.

NCIS was flat versus its last original with a 3.8 adults 18-49 rating and NCIS: LA was flat as well, but with a season low tying  3.2 adults 18-49 rating. For the 9p hour "LA" came in second behind the 9p hour of The Biggest Loser (3.3 adults 18-49 rating from 9-10p). The Good Wife was down 5% from its last original to a 2.1 adults 18-49 rating, but still racked up a demo win for the 10pm hour.

NBC was second for the night with The Biggest Loser averaging a 3.0 adults 18-49 rating between 8-10p, up 11% from last week and marking a six week high. At 10pm, Parenthood was a repeat.

ABC's No Ordinary Family was up 25% from its last Tuesday original on March 1 to a 1.5 rating (on March 1 it went against a special Tuesday edition of American Idol). And ABC did better from 9-11p with the "Greatest Movies of Our Time" special than with V and Detroit 1-8-7.  The special averaged a 1.8 adults 18-49 rating between 9-11p, though V fans will note that from 9-10p its 1.6 rating was worse than V's 1.9 in its season finale last week.

Only Traffic Light was new on Fox and without any original lead-in dipped to lows with a 1.1 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, March 22, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.8/12 19.11
NBC Biggest Loser: Couples 2.7/8 7.61
FOX Glee (R) 1.9/6 5.25
ABC No Ordinary Family 1.5/5 5.30
CW One Tree Hill (R) 0.3/1 0.82
9:00 NBC Biggest Loser: Couples 3.3/9 8.77
CBS NCIS: Los Angeles 3.2/9 16.46
ABC Best in Film: The Greatest Movies of Our Time 1.6/5 6.76
FOX Raising Hope (R) 1.5/4 4.20
CW Hellcats (R) 0.3/1 0.72
9:30 FOX Traffic Light 1.1/3 2.80
10:00 CBS The Good Wife 2.1/6 11.62
ABC Best in Film: The Greatest Movies of Our Time 1.9/5 7.44
NBC Parenthood (R) 1.1/3 3.07

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 3.0/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.4/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

 

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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