Soap Opera Ratings: “Days Of Our Lives” Ties Women 18-49 Ratings Low

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Ratings for the week March 14-18, 2011

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,734,000 (-91,000/-369,000)
2. B&B 2,948,000 (+137,000/-240,000)
3. GH 2,593,000 (-94,000/+61,000)
4. OLTL 2,427,000 (+72,000/+113,000)
5. AMC 2,376,000 (+58,000/-105,000)
6. DAYS 2,316,00 (-172,000/-522,000)

Households
1. Y&R 3.4/11 (-.1/-.3)
2. B&B 2.1/7 (+.1/-.2)
3. GH 1.9/6 (-.1/same)
4. AMC 1.8/6 (same/-.1)
4. OLTL 1.8/6 (same/same)
6. DAYS 1.7/6 (-.1/-.4) <—- ties low
Women 18-49 Viewers
1. Y&R 907,000 (-97,000/-237,000)
2. GH 730,000 (-29,000/-159,000)
3. B&B 628,000 (+66,000/-35,000)
4. OLTL 599,000 (+36,000/-105,000)
5. DAYS 596,000 (-92,000/-172,000)
6. AMC 548,000 (+85,000/-79,000)

Women 18-49 Rating
1. Y&R 1.4/9 (-.1/-.3)
2. GH 1.1/7 (same/-.2)
3. B&B 1.0/6 (+.1/same)
4. DAYS 0.9/6 (-.1/-.3) <—- ties low
4. OLTL 0.9/6 (same/-.2)
6. AMC 0.8/6 (+.1/-.1)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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