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TV Ratings Wednesday: 'The Middle,' 'Survivor' Fall to Lows; 'American Idol,' 'Modern Family,' 'Mr. Sunshine' Rise

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March 24th, 2011

Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: Rating/Share 7.7/22 2.5/7 2.2/6 1.7/5 1.6/5 0.7/2
Adults 18-34: Rating/Share 5.3/18 1.5/5 1.8/6 1.8/6 1.3/4 0.8/3
Total Viewers (million) 23.473 9.435 6.459 4.235 5.627 1.561

Of course Fox easily won the night as American Idol averaged a 7.7 rating with adults 18-49 and 23.5 million viewers.  'Idol' was up 1% from last week with adults 18-49, but down 8% versus last year's comparable episode. But with 10% year/year declines being the recent norm, Fox can still say "Simon who?"

Even with a repeat Criminal Minds, CBS was second for the night in adults 18-49, but Survivor dipped 6% at 8pm to a series low (excluding specials) 3.0 adults 18-49 rating. At 10pm, without an original lead-in, Criminal Minds: Suspect Behavior was down 12% to a 2.2 adults 18-49 rating, tying its season/series low.

ABC's The Middle dipped 13% versus its last original on March 2 to a season low 2.0 adults 18-49  rating.  Modern Family was up 2% versus its last original on March 2 to a 4.3 adults 18-49 rating. With a fresh Modern Family as its lead-in, Mr. Sunshine was up 22% from last week to a 2.2 adults 18-49 rating.  Off The Map was up 15% to a 1.5 adults 18-49 rating.

NBC's Minute to Win It gained 20% vs. last week to a 1.2 adults 18-49 rating.  At 10pm, a new Law & Order: SVU was up 8% versus its last original to a 2.6 adults 18-49 rating, bettering Criminal Minds: Suspect Behavior by 18%.

CW's America's Next Top Model was up 11% to a 1.0 adults 18-49 rating and up 21% with CW's target women 18-34 to a 1.7 rating. Shedding for the Wedding was steady with a 0.4 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 23, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 7.1/21 21.75
CBS Survivor: Redemption Island 3.0/9 10.75
ABC The Middle 2.0/6 7.26
NBC Minute To Win It 1.2/4 4.21
CW America's Next Top Model 1.0/3 2.15
8:30 ABC The Middle (R) 1.7/5 5.81
9:00 FOX American Idol 8.2/22 25.20
ABC Modern Family 4.3/12 10.80
CBS Criminal Minds (R) 2.1/6 8.70
NBC Law & Order: SVU (R) 1.1/3 3.99
CW Shedding for the Wedding 0.4/1 0.97
9:30 ABC Mr. Sunshine 2.2/6 5.91
10:00 NBC Law & Order: SVU 2.6/7 8.68
CBS Criminal Minds: Suspect Behavior 2.2/6 8.86
ABC Off The Map 1.5/4 4.49

 

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.4/8; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.3/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.4/2.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3 with an encore).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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