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Updated TV Ratings Friday: "Fringe" Rebounds, "Shark Tank's" Mark Cuban Still Can't Beat The Donald

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March 26th, 2011


Scoreboard CBS NBC FOX ABC CW
Rating/Share: Adults 18-49 * 1.6/5 1.5/5 1.3/4 0.5/1
Total Viewers (million) * 7.590 3.975 4.771 1.295


Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

A night after its season four renewal announcement, Fringe bounced back to a 1.5 adults 18-49 rating, up two tenths (15%) from its series low 1.3 rating last week (or was it a 1.4 rating?). Was the rebound driven by the renewal announcement? At 8pm, Kitchen Nightmares' 1.5 adults 18-49 rating was down a tenth from last week.

The return of ABC's Shark Tank scored a 1.2 adults 18-49 rating. Poor (euphemistically) Mark Cuban, still can't beat The Donald's TV ratings. Primetime: What Would You Do? had a 1.3 rating, down two tenths (13%) vs. last week. Finishing the night, 20/20's 1.4 rating was up a tenth from last week.

NBC's Who Do You Think You Are? drew a 1.3 adults 18-49 rating, up a tenth from its last new episode 3 weeks ago. From 9-11, Dateline NBC's 1.8 adults 18-49 rating was up four tenths (29%) vs. last week.

It seems certain that CBS will top the night's 18-49 rating with its NCAA Men's Basketball tournament coverage, but I'd caution you to ignore their fast affiliate ratings. The final ratings for Friday, available Monday, will show their actual ratings.

Overnight broadcast primetime ratings for Friday, March 25, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS 2011 NCAA Basketball 2.0 8 6.358
FOX Kitchen Nightmares 1.5 6 3.986
NBC Who Do You Think You Are? 1.2 5 6.355
ABC Shark Tank 1.2 5 4.996
CW Smallville - R 0.5 2 1.445
8:30 CBS 2011 NCAA Basketball 2.1 7 6.987
FOX Kitchen Nightmares 1.6 6 4.146
NBC Who Do You Think You Are? 1.3 5 6.746
ABC Shark Tank 1.2 4 4.659
CW Smallville - R 0.6 2 1.502
9:00 CBS 2011 NCAA Basketball 2.3 7 7.042
NBC Dateline:  NBC 1.6 5 7.482
FOX Fringe 1.5 5 3.853
ABC PRIMETIME:  What Would You Do? 1.3 4 4.445
CW Supernatural - R 0.5 2 1.145
9:30 CBS 2011 NCAA BASKETBALL 2.6 8 7.843
NBC Dateline:  NBC 1.8 6 8.499
ABC PRIMETIME:  What Would You Do? 1.4 4 4.457
FOX Fringe 1.4 5 3.912
CW Supernatural - R 0.4 1 1.089
10:00 CBS 2011 NCAA BASKETBALL 3.5 11 10.142
NBC Dateline:  NBC 1.7 5 7.871
ABC 20/20 1.4 4 4.803
10:30 CBS 2011 NCAA BASKETBALL 3.5 11 9.783
NBC Dateline:  NBC 1.9 6 8.588
ABC 20/20 1.5 5 5.269

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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