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TV Ratings Saturday: NCAA Basketball Lifts CBS, Penultimate "No Ordinary Family" Falls To A Series Low

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March 27th, 2011


Scoreboard CBS FOX ABC NBC
Adults 18-49 rating/Share * 1.5/6 1.0/4 0.7/3
Total Viewers (million) * 4.707 4.440 4.413


Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS's broadcast of the "Elite Eight" Arizona v. Connecticut NCAA Men's Basketball game will certainly top the night's adults 18-49 ratings and lead CBS to the overall win, but we won't know its (or CBS's) true ratings until the final ratings are available on Tuesday. Because of the live NCAA broadcast (and slight Eastern/Central overrun), the half hour fast affiliate ratings below for CBS shows are useless for comparison purposes.

The burn off the penultimate episode of ABC's No Ordinary Family at 10pm drew a series low 1.0 adults 18-49 rating (previous series low for a Tuesday episode was a 1.2 rating). Enjoy the finale on April 5 (as currently scheduled), the show's not coming back!

Following two COPS repeats, a new episode of America's Most Wanted scored a 1.6 adults 18-49 rating to lead the night's non-roundball broadcast TV (tied with the second COPS).

Broadcast primetime ratings for Saturday, March 26, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCAA Basketball 3.0 11 8.986
FOX COPS - R 1.3 5 4.224
ABC Dancing with the Stars -R 0.8 3 3.940
NBC HARRY'S LAW - R 0.5 2 3.931
8:30 CBS NCAA Basketball 3.1 11 9.618
FOX COPS - R 1.6 6 4.998
ABC Dancing with the Stars -R 0.9 3 4.406
NBC HARRY'S LAW - R 0.6 2 4.322
9:00 CBS NCAA Basketball 3.2 11 9.875
FOX AMERICA'S Most Wanted 1.6 6 4.819
ABC Dancing with the Stars -R 1.1 4 5.131
NBC LAW & ORDER:  LA -R 0.5 2 3.792
9:30 FOX AMERICA'S Most Wanted 1.6 5 4.787
CBS Criminal Minds - R 1.4 5 4.959
ABC Dancing with the Stars -R 1.3 5 6.117
NBC LAW & ORDER:  LA -R 0.6 2 4.125
10:00 CBS 48 Hours Mystery 1.4 5 5.676
ABC No Ordinary Family 1.0 3 3.620
NBC LAW & ORDER: SVU -R 0.9 3 4.588
10:30 CBS 48 Hours Mystery 1.3 4 5.215
NBC LAW & ORDER: SVU -R 1.2 4 5.718
ABC No Ordinary Family 0.9 3 3.428

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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