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Live+7 DVR Ratings: 'House' Tops Abolute Gains, 'Fringe' Tops % Gains

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March 28th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 49 such programs in the complete data for the week, which is slightly more than half a full schedule of new broadcast episodes.

During the twenty-fifth week of the broadcast season (March 7-13), House, Fringe and The Mentalist topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

House lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Fringe, after taking the previous week off, led the % adults 18-49 ratings increase from DVR viewing, adding 53% to its Live+Same Day adults 18-49 ratings.

The Mentalist topped the absolute average viewership gained from DVR viewing, adding 2.937 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 HOUSE-03/07 FOX 3.8 5.2 1.4 37%
2 Glee-03/08 FOX 4.7 5.9 1.2 26%
3 American Idol-WEDNESDAY-03/09 FOX 8.1 9.1 1.0 12%
4 Big Bang Theory, THE-03/10 CBS 3.8 4.8 1.0 26%
5 CSI-03/10 CBS 3.1 4.1 1.0 32%
6 Mentalist, THE-03/10 CBS 2.9 3.8 0.9 31%
7 BONES-03/10 FOX 3.3 4.1 0.8 24%
8 Fringe-03/11 FOX 1.5 2.3 0.8 53%
9 Blue Bloods-03/11 CBS 1.8 2.5 0.7 39%
10 CSI: MIAMI-03/13 CBS 2.7 3.4 0.7 26%
11 EVENT-03/07 NBC 1.4 2.0 0.6 43%
12 V-03/08 ABC 1.7 2.3 0.6 35%
13 Mr. Sunshine-03/09 ABC 1.8 2.4 0.6 33%
14 SURVIVOR: REDEMPTION ISLD-03/09 CBS 3.2 3.8 0.6 19%
15 Criminal Minds: SUSPECT-03/09 CBS 2.2 2.8 0.6 27%
16 American Idol-THURSDAY-03/10 FOX 6.7 7.3 0.6 9%
17 Chicago Code-03/07 FOX 2.1 2.6 0.5 24%
18 Raising Hope-03/08 FOX 2.7 3.2 0.5 19%
19 Off The Map-03/09 ABC 1.4 1.9 0.5 36%
20 CSI: NY-03/11 CBS 1.9 2.4 0.5 26%
21 HARRY'S LAW-03/07 NBC 1.8 2.3 0.5 28%
22 Rules of Engagement-03/10 CBS 2.8 3.2 0.4 14%
23 APPRENTICE 11-03/13 NBC 2.8 3.2 0.4 14%
24 Kitchen Nightmares-03/11 FOX 1.7 2.1 0.4 24%
25 BACHELOR, THE-03/07 ABC 3.1 3.5 0.4 13%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-03/11 FOX 1.5 2.3 0.8 53%
2 EVENT-03/07 NBC 1.4 2.0 0.6 43%
3 Blue Bloods-03/11 CBS 1.8 2.5 0.7 39%
4 HOUSE-03/07 FOX 3.8 5.2 1.4 37%
5 Detroit 1-8-7-03/08 ABC 1.1 1.5 0.4 36%
6 Off The Map-03/09 ABC 1.4 1.9 0.5 36%
7 V-03/08 ABC 1.7 2.3 0.6 35%
8 Mr. Sunshine-03/09 ABC 1.8 2.4 0.6 33%
9 CSI-03/10 CBS 3.1 4.1 1.0 32%
10 Mentalist, THE-03/10 CBS 2.9 3.8 0.9 31%
11 DEFENDERS, THE-03/11 CBS 1.3 1.7 0.4 31%
12 HARRY'S LAW-03/07 NBC 1.8 2.3 0.5 28%
13 Criminal Minds: SUSPECT-03/09 CBS 2.2 2.8 0.6 27%
14 AMERICA'S Top Model-10-03/09 CW 1.1 1.4 0.3 27%
15 Big Bang Theory, THE-03/10 CBS 3.8 4.8 1.0 26%
16 CSI: NY-03/11 CBS 1.9 2.4 0.5 26%
17 CSI: MIAMI-03/13 CBS 2.7 3.4 0.7 26%
18 Glee-03/08 FOX 4.7 5.9 1.2 26%
19 SHEDDING FOR WEDDING-03/09 CW 0.4 0.5 0.1 25%
20 BONES-03/10 FOX 3.3 4.1 0.8 24%
21 Chicago Code-03/07 FOX 2.1 2.6 0.5 24%
22 Kitchen Nightmares-03/11 FOX 1.7 2.1 0.4 24%
23 TRAFFIC LIGHT-03/08 FOX 1.5 1.8 0.3 20%
24 SURVIVOR: REDEMPTION ISLD-03/09 CBS 3.2 3.8 0.6 19%
25 Raising Hope-03/08 FOX 2.7 3.2 0.5 19%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MENTALIST, THE-03/10 CBS 14,406 17,343 2,937 20%
2 Glee-03/08 FOX 11,954 14,528 2,574 22%
3 Blue Bloods-03/11 CBS 11,579 14,151 2,572 22%
4 HOUSE-03/07 FOX 11,113 13,680 2,567 23%
5 CSI-03/10 CBS 13,486 15,914 2,428 18%
6 HARRY'S LAW-03/07 NBC 9,618 11,856 2,238 23%
7 BONES-03/10 FOX 10,543 12,764 2,221 21%
8 American Idol-WEDNESDAY-03/09 FOX 24,416 26,599 2,183 9%
9 Big Bang Theory, THE-03/10 CBS 12,070 14,132 2,062 17%
10 Fringe-03/11 FOX 3,653 5,586 1,933 53%
11 CSI: MIAMI-03/13 CBS 11,864 13,738 1,874 16%
12 SURVIVOR: REDEMPTION ISLD-03/09 CBS 10,986 12,714 1,728 16%
13 Chicago Code-03/07 FOX 7,517 9,239 1,722 23%
14 Criminal Minds: SUSPECT-03/09 CBS 9,128 10,792 1,664 18%
15 DEFENDERS, THE-03/11 CBS 8,442 10,105 1,663 20%
16 CSI: NY-03/11 CBS 10,631 12,206 1,575 15%
17 American Idol-THURSDAY-03/10 FOX 22,083 23,571 1,488 7%
18 Off The Map-03/09 ABC 4,314 5,772 1,458 34%
19 V-03/08 ABC 5,022 6,361 1,339 27%
20 EVENT-03/07 NBC 5,291 6,598 1,307 25%
21 Detroit 1-8-7-03/08 ABC 5,106 6,321 1,215 24%
22 Mr. Sunshine-03/09 ABC 4,753 5,960 1,207 25%
23 Raising Hope-03/08 FOX 6,631 7,713 1,082 16%
24 Rules of Engagement-03/10 CBS 9,404 10,404 1,000 11%
25 Undercover Boss-03/13 CBS 11,791 12,785 994 8%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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