via press release:
CBS SPORTS’ AND TURNER SPORTS’ EXCLUSIVE COVERAGE OF THE 2011 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP DELIVERS HIGHEST OVERALL TOURNAMENT RATINGS IN 18 YEARS
CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTv combined to deliver the best overall tournament-to-date average ratings in the metered markets in 18 years (1993). The overall tournament average-to-date, including the FIRST FOUR®, in the metered markets is a 6.8/14, +15% from a 5.9/13 for CBS Sports’ 2010 coverage according to Nielsen.
Coverage of the regional finals on CBS on Sunday, March 26 delivered an overnight household/share of 8.5/17.