TV Ratings Sunday: Most Original Episodes Rise; 'Celebrity Apprentice' Hits A Season High

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March 28th, 2011

Scoreboard CBS FOX NBC ABC Uni
Adults 18-49: Rating/Share * 2.2/6 2.0/6 1.4/4 1.0/3
Adults 18-34: Rating/Share * 2.5/8 1.3/4 0.9/3 0.9/3
Total Viewers (million) * 4.764 6.046 6.211 2.518

Due to the nature of live programming the ratings for CBS (NCAA Basketball overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Coverage of the UK / UNC Men's Regional Final basketball game ran 17 minutes into CBS's primetime, making a mess of the CBS results below both because the 17 minutes of live coast-to-coast coverage and the delay of program start times in the Eastern and Central time zones.  The mess will be cleared up in the final ratings, which will be available Tuesday.

Even with the caveats about CBS's ratings, it's certain they'll top the adults 18-49 ratings on the night, but we just don't know by how much.

Fox had three new animated episodes on the night. The Simpsons was up 12% to a 2.8 adults 18-49 ratng. Bobs Burgers even with last week's 2.2 adults 18-49 rating, and following a Family Guy repeat American Dad was up 25% vs. its last 7:30pm original episode to a 2.5 rating.

ABC's America's Funniest Home Videos slipped 6% vs. its last new episode on 3/13 to a 1.6 adults 18-49 rating. Secret Millionaire rebounded from last week's season low, up 8% to a 2.7 rating.

On NBC, America's Next Great Restaurant rose a tenth vs. last week to a 1.3 adults 18-49 rating. Celebrity Apprentice was up 7% to a season high 3.0 adults 18-49 rating. In the ratings battle of the publicity seeking rich guys this week it was The Donald: 1, Mark Cuban: 0.

Broadcast primetime ratings for Sunday, March 27, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS NCAA/60 Minutes 4.6 15 16.657
FOX THE Simpsons - R 1.5 5 3.410
ABC AMERICA'S Funniest Home Videos 1.3 4 6.803
NBC Dateline:  NBC -R 0.7 2 3.908
7:30 CBS 60 Minutes 2.9 9 14.437
ABC AMERICA'S Funniest Home Videos 1.8 6 8.173
FOX American Dad - R 1.7 5 3.864
NBC Dateline:  NBC -R 0.6 2 3.274
8:00 CBS 60 MIN/THE Amazing Race XVIII 3.1 9 13.021
FOX THE Simpsons 2.8 8 6.141
ABC Secret Millionaire 2.4 7 9.610
8:30 CBS THE Amazing Race XVIII  - 3.1 9 10.348
ABC Secret Millionaire 3.0 8 11.430
FOX BOB'S Burgers 2.2 6 4.589
9:00 CBS Amazing Race/Undercover Boss 3.2 8 11.497
FOX Family Guy - R 2.8 7 5.579
ABC Desperate Housewives - R 1.0 3 4.335
9:30 CBS Undercover Boss 3.2 8 11.453
FOX American Dad 2.5 7 4.999
ABC Desperate Housewives - R 0.8 2 3.918
CBS Undercover Boss/CSI:  MIAMI 3.0 8 12.067
ABC BROTHERS & SISTERS - R 0.6 2 2.787
CBS CSI:  MIAMI 2.7 8 10.933
ABC BROTHERS & SISTERS - R 0.6 2 2.632

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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