Disney XD’s “Pair of Kings” and “I’m in the Band” Hit Series Highs During the Quarter

Categories: Network TV Press Releases

Written By

March 29th, 2011

via press release:

1Q11 is Disney XD’s Most-Watched Quarter of All Time in Total Day and Prime in Total Viewers and Target Kid Demographics

Grows Audience for the 9th Straight Quarter – Dates Back to Disney XD’s Launch

Tops Nicktoons by Double-Digit Percentages Across the Board

“Pair of Kings” and “I’m in the Band” Hit Series Highs During the Quarter

1Q 2011

 

During 1Q11, Disney XD delivered its largest quarterly audience in the network’s history in Total Day (includes Toon Disney) in Total Viewers (288,000) and across all key kid targets: Kids 6-14 (147,000), Boys 6-14 (95,000), Kids 6-11 (120,000), Boys 6-11 (77,000), Tweens 9-14 (93,000) and Tween Boys (60,000).

 

In Prime, 1Q11 also wrapped as Disney XD’s most-watched quarter on record among Boys 6-14 (128,000 – tied 4Q10), Tweens 9-14 (121,000) and Boys 9-14 (83,000), and its 2nd-most-watched quarter ever in Total Viewers (337,000), Kids 6-14 (189,000), Kids 6-11 (150,000) and Boys 6-11 (103,000), behind only holiday-fueled 4Q10.

 

Impressively, 1Q11 marked Disney XD’s 9th consecutive quarter growing its Total Day and Prime audience among its key kid and boy demos – dates back to 1Q09, the quarter Disney XD launched.

 

  • In Total Day, DXD held the definitive edge over also midsized cable network Nicktoons, surpassing the network by 75% in Kids 6-14 (147,000 vs. 84,000), by 56% in Boys 6-14 (95,000 vs. 61,000), by 88% among Kids 6-11 (120,000 vs. 64,000), by 64% in Boys 6-11 (77,000 vs. 47,000), by 86% among Tweens 9-14 (93,000 vs. 50,000) and by 71% among Tween Boys (60,000 vs. 35,000).

 

  • In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 39% in Kids 6-14 (189,000 vs. 136,000), by 20% in Boys 6-14 (128,000 vs. 107,000), by 38% among Kids 6-11 (150,000 vs. 109,000), by 21% in Boys 6-11 (103,000 vs. 85,000), by 61% among Tweens 9-14 (121,000 vs. 75,000) and by 46% among Tween Boys (83,000 vs. 57,000).

 

Programming Highlights

  • On Monday, January 17, “Pair of Kingsposted series highs among Tweens 9-14 (416,000) and Boys 9-14 (228,000), and its second-most-watched telecast ever in Total Viewers (795,000).

 

  • In its primary Monday 8 o’clock time period, “Pair of Kingsmore than tripled Nicktoons in the half hour among Tweens 9-14 (252% - 218,000 vs. 62,000), nearly tripled in Boys 9-14 (193% - 132,000 vs. 45,000), and at least doubled across all other key kid categories: Kids 6-14 (157% - 313,000 vs. 122,000), Boys 6-14 (100% - 192,000 vs. 96,000) Kids 6-11 (170% - 251,000 vs. 93,000) and Boys 6-11 (103% - 154,000 vs. 76,000).

 

  • Also on Monday, January 17, “I’m in the Bandregistered series highs across the board -- Kids 6-14 (534,000), Boys 6-14 (397,000), Kids 6-11 (436,000), Boys 6-11 (347,000), Tweens 9-14 (388,000) and Boys 9-14 (273,000) -- and became the show’s No. 2 telecast of all time in Total Viewers (752,000).

 

  • In its regular Monday, 8:30 p.m. time period, “I’m in the Bandmore than doubled Nicktoons in the half-hour in Tweens 9-14 (156% - 169,000 vs. 66,000) and Boys 9-14 (121% - 115,000 vs. 52,000), and nearly doubled in Kids 6-14 (95% - 251,000 vs. 129,000) and Kids 6-11 (95% -- 203,000 vs. 104,000).

 

  • On Saturday mornings at 8:30 a.m., “Kick Buttowski” more than doubled Nicktoons in Kids 6-14 (110% - 267,000 vs. 127,000), Boys 6-14 (155% - 168,000 vs. 66,000), Kids 6-11 (129% - 234,000 vs. 102,000) and Boys 6-11 (164% - 145,000 vs. 55,000).

 

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

 

Source: NMR, U.S. ratings, most current, 1Q11: 12/27/10-3/27/11; 1Q10: 12/28/09-3/28/10.

 

 
© 2014 Tribune Digital Ventures