‘Glenn Beck’ Ratings Tumble vs. Last Year

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2011 hasn’t been a good year for Fox News’ Glenn Beck. His eponymous show is down 30% in average viewership, and down 37% among the cable news advertiser target adults 25-54 demo vs. the first quarter of 2010. The 5-6pm competition on both CNN and MSNBC saw increases during that same comparison period.

I don’t pay any attention to the various rumors swirling around the show, but the ratings are no rumor.

Cable news 5-6pm ratings, Q1 2011 vs. Q1 2010

P2+ A25-54
Q1 2011 Q1 2010 AA (000) AA (000)
DAYPART PROGRAMS PROGRAMS NET 1Q’11 1Q’10 1Q’11 1Q’10
M-F 5P-6P GLENN BECK GLENN BECK FNC 1,939 2,781 462 731
M-F 5P-6P SITUATION ROOM SITUATION ROOM CNN 726 661 205 149
M-F 5P-6P HARDBALL W/C.MATTHEWS HARDBALL W/C.MATTHEWS MSNBC 679 524 142 95
M-F 5P-6P SHOWBIZ TONIGHT PRIME NEWS HLN 180 213 71 86
M-F 5P-6P FAST MONEY-OPTIONS ACTION FAST MONEY CNBC 216 249 46 55
1Q’10: 12/28/2009 – 03/26/2010
1Q’11: 12/27/2010 – 03/25/2011


Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

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