2011 hasn't been a good year for Fox News' Glenn Beck. His eponymous show is down 30% in average viewership, and down 37% among the cable news advertiser target adults 25-54 demo vs. the first quarter of 2010. The 5-6pm competition on both CNN and MSNBC saw increases during that same comparison period.
I don't pay any attention to the various rumors swirling around the show, but the ratings are no rumor.
Cable news 5-6pm ratings, Q1 2011 vs. Q1 2010
| P2+ | A25-54 | ||||||
| Q1 2011 | Q1 2010 | AA (000) | AA (000) | ||||
| DAYPART | PROGRAMS | PROGRAMS | NET | 1Q'11 | 1Q'10 | 1Q'11 | 1Q'10 |
| M-F 5P-6P | GLENN BECK | GLENN BECK | FNC | 1,939 | 2,781 | 462 | 731 |
| M-F 5P-6P | Situation Room | Situation Room | CNN | 726 | 661 | 205 | 149 |
| M-F 5P-6P | HARDBALL W/C.MATTHEWS | HARDBALL W/C.MATTHEWS | MSNBC | 679 | 524 | 142 | 95 |
| M-F 5P-6P | SHOWBIZ TONIGHT | Prime News | HLN | 180 | 213 | 71 | 86 |
| M-F 5P-6P | FAST MONEY-OPTIONS ACTION | FAST MONEY | CNBC | 216 | 249 | 46 | 55 |
| 1Q'10: 12/28/2009 - 03/26/2010 | |||||||
| 1Q'11: 12/27/2010 - 03/25/2011 | |||||||
-
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
