2011 hasn't been a good year for Fox News' Glenn Beck. His eponymous show is down 30% in average viewership, and down 37% among the cable news advertiser target adults 25-54 demo vs. the first quarter of 2010. The 5-6pm competition on both CNN and MSNBC saw increases during that same comparison period.
I don't pay any attention to the various rumors swirling around the show, but the ratings are no rumor.
Cable news 5-6pm ratings, Q1 2011 vs. Q1 2010
|Q1 2011||Q1 2010||AA (000)||AA (000)|
|M-F 5P-6P||GLENN BECK||GLENN BECK||FNC||1,939||2,781||462||731|
|M-F 5P-6P||SITUATION ROOM||SITUATION ROOM||CNN||726||661||205||149|
|M-F 5P-6P||HARDBALL W/C.MATTHEWS||HARDBALL W/C.MATTHEWS||MSNBC||679||524||142||95|
|M-F 5P-6P||SHOWBIZ TONIGHT||PRIME NEWS||HLN||180||213||71||86|
|M-F 5P-6P||FAST MONEY-OPTIONS ACTION||FAST MONEY||CNBC||216||249||46||55|
|1Q'10: 12/28/2009 - 03/26/2010|
|1Q'11: 12/27/2010 - 03/25/2011|
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.