via ratings notes from Turner:
Turner Sports’ and CBS Sports' exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is the most-watched tournament since 2005, averaging 9.4 million total viewers, up 11% from 8.5 million total viewers for CBS Sports’ 2010 coverage.
The overall tournament average-to-date, including the First Four®, is a 6.0 rating/13 share, up 11% from a 5.4/12 for 2010, according to Nielsen Fast Nationals. That marks the highest for the NCAA Tournament through the Sunday regional finals since the 6.3 rating/14 share in 2005.
Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 2011 NCAA Tournament Dates, include First Four telecast gross. Dates of NCAA Tournament: 2011 3/15/11 – 3/27/11 vs 2010 3/18/10 – 3/28/10. 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Dates of the NCAA Tournament historical audiences, CBS 1994 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.
NCAA March Madness on Demand (MMOD) has delivered a 47% increase in total visits across the MMOD broadband and mobile products for the first three rounds of the NCAA Division I Men’s Basketball Championship. In total, there were 26.7 million visits across the NCAA online and mobile platforms from the start of the First Four on March 15 to the completion of the third round on March 20. Additionally, the first three rounds of the tournament garnered 10.3 million total hours of live streaming video consumed through the MMOD broadband and mobile products. MMOD was the #1 free app for both iPhone and iPad on Thursday, March 17, and Friday, March 18, in the App Store.
Sources: 2011 – Omniture (online traffic – uniques/streaming/duration), Conviva (mobile streaming/duration), Bango (mobile visits/uniques)
With its outstanding lineup of dramas, record-breaking NBA coverage and shared coverage of the NCAA Division I Men’s Basketball Championship leading the way, TNT ranked as basic cable’s #1 network among adults 25-54 in total day delivery for the first quarter of 2011.
The March 8 season finale of TNT’s acclaimed series Southland scored more than 3.3 million viewers, according to final Live + 7 data, making it the series’ biggest audience since coming to TNT in January 2010. The episode also delivered 1.5 million adults 18-49 and 1.7 million adults 25-54. Southland, which has just been renewed for a fourth season on TNT, averaged 2.9 million viewers, up a strong 8% over season two. Southland’s third season also averaged more than 1.3 million adults 18-49 and 1.4 million adults 25-54.
The 2010-11 season of the NBA on TNT is the most-watched season in Turner’s 27 years of airing NBA coverage. Through 46 games, the NBA on TNT is averaging a 1.6 U.S. household rating (+35% vs. 1.2 for last year’s corresponding coverage); 2,427,000 total viewers (+39% vs. 1,744,000); and 1,810,000 households (+36% vs. 1,328,000). In addition, this season’s audience is 29% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000).
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 46 games vs. 47 games (10/26/2010-3/22/2011) vs. (10/27/2009-3/25/2010).
As anticipated, truTV scored its most-watched quarter ever in primetime delivery of four key demos: adults 18-34 (280,000); adults 18-49 (605,000); men 18-34 (155,000); and men 18-49 (348,000).
truTV is getting younger, with its Q1 median age at 44, the youngest since the network underwent its extensive rebranding in January 2008. It also marks a remarkable drop of seven years since the rebrand.
truTV’s tremendous success has come thanks to its lineup of original programming – including such breakout hits as Hardcore Pawn (2.3 million viewers), Operation Repo (1.9 million), Lizard Lick Towing (1.9 million), All Worked Up (1.5 million), truTV Presents: World’s Dumbest… (1.5 million viewers), Bait Car (1.2 million), Las Vegas Jailhouse (1.3 million) and Top 20 Most Shocking (1.3 million). truTV also scored success with its portion of the shared NCAA Division I Men’s Basketball Championship coverage.
Finishing the quarter on a high note, last week’s back-to-back episodes of Hardcore Pawn ranked as basic cable’s #1 telecasts among adults 18-49 for the Tuesday 9 and 9:30 p.m. timeslots. The series premiere of truTV’s newest show, Big Brian: The Fortune Seller, followed Tuesday at 10 p.m. with a solid 1.5 million viewers.
Across the entire month of March 2011, Adult Swim once again ranked #1 among all basic cable for Total Day Delivery among young adults and men 18-34, 18-24 and 18-49. Versus March 2010, average adults 18-49 delivery grew by 4%, men 18-34 delivery grew by 7% and men 18-49 delivery grew by 12%.
Adult Swim telecasts of Family Guy accounted for 14 of the Top 50 telecasts of the month on basic cable among adults 18-34. Family Guy telecasts also accounted for 15 of the Top 50 telecasts of the month on basic cable among men 18-24, more than any other network.
Cartoon Network was the #1 destination on Monday nights (7-9 p.m.) for boys 6-11 and boys 9-14 across March 2011. All kids and boys demos earned substantial year over year ratings and delivery growth over the same time period last year, ranging between 26% and 95%. Among individual series, Adventure Time (8 p.m.) scored impressive increases across the board, ranging between 63% and 147%. MAD (8:15 p.m.) garnered between 58% and 163% growth across all kids and boys demos. And Regular Show (8:30 p.m.) charted similar improvement between 30% and 145%.
Cartoon Network’s Friday night block of action-adventure animated originals (7-9 p.m.) charted solid increases among kids 6-11, kids 9-14 and all boys demos, between 3% and 43% vs. March 2010. Young Justice (7 p.m.) earned across-the-board growth ranging between 5% and 75%. Ben 10: Ultimate Alien (7:30 pm.) powered across all demos, ranging between 6% and 77%. Generator Rex (8 p.m.) improved among kids and boys 9-14, between 30% and 32%. And Star Wars: The Clone Wars (8:30 p.m.) earned solid growth across all kids and boys, ranging between 4% and 65%.
Returning with new episodes last week, CONAN averaged 1 million viewers, half a million adults 18-34 and 711,000 adults 18-49, with a median age of 31. For the quarter, CONAN averaged more than 1.2 million viewers; 603,000 adults 18-34; and 880,000 adults 18-49. The show’s Q1 2010 median age of 32 tied with Lopez Tonight as the youngest among the late-night talk shows.
According to Live + 7 data for the week of March 7-10, CONAN grew its audience by 18% over Live + Same Day, for a strong final delivery of 1.3 million viewers. Adults 18-34 grew 22% to 644,000, up 10% vs. the prior week. Adults 18-49 also grew by 19% to 926,000, up 2% vs. the prior week. CONAN’s median age of 31 was younger than any other late-night talk show.
TBS’s award-winning sitcoms Are We There Yet?, Tyler Perry’s Meet the Browns and Tyler Perry’s House of Payne scored strong numbers Wednesday night, with Are We There Yet? averaging 1.1 million viewers in the 9 p.m. hour, followed by Meet the Browns and House of Payne with 1.2 million viewers in the 10 p.m. hour.