Season Premieres of ‘The Secret Life of The American Teenager’ & ‘Make It Or Break It’ Bring Big Ratings

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via press release:

Spring Season Debut of “The Secret Life of the American Teenager” Is the Series’ Best Season Opener Ever in Women 18-34, and Becomes the Series’ 2nd-Most-Watched Telecast in the Demo

 

“Secret Life” Exceeds its Summer 3A Debut by Solid Margins Across Key Demos; Stands as Monday’s No. 1 Cable Telecast Across Target Female Demos

 

“Make It or Break It” Returns to Series Highs in Key 18-34s; Grows by Double-Digit Percentages Over Last Summer’s 2A Premiere Across Target Demos; Ranks as Monday’s No. 2 Cable Telecast in Females 12-34, Behind Only “Secret Life”

 

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

The season 3B premiere of “The Secret Life of the American Teenager” ranked as the show’s best season premiere on record in Women 18-34 (1.1 million/3.1 rating), becoming the series’ No. 2 telecast of all time in target demo.  In addition, at 8 o’clock, “Secret Life” swept cable’s No. 1 rank in the hour across all target demos.

 

  • Monday’s 3B debut outperformed its recent premiere last June by solid margins in core measures, including by 8% in Adults 18-34 (1.3 million vs. 1.2 million), by 16% in Women 18-34 (1.1 million vs. 949,000), by 6% in Adults 18-49 (1.8 million vs. 1.7 million) and by 15% in Women 18-49 (1.5 million vs. 1.3 million).

 

  • “Secret Life” stood as Monday’s No. 1 cable telecast among Women 18-34, Women 18-49 and Females 12-34, and the No. 1 scripted cable telecast in Viewers 12-34.

 

“Make It or Break It” (9:00-10:00 p.m.)

In its return, “Make It or Break Itgarnered series highs in Adults 18-34 (798,000/1.2 rating) and Women 18-34 (637,000/1.9 rating), and outperformed last summer’s 2A debut by double-digit percent margins across all core demos.

 

  • Make It or Break It” stood as Monday’s No. 2 cable telecast in Females 12-34, and the No. 2 scripted cable telecast in Women 18-34.

 

  • Versus last summer’s 2A premiere, “Make It or Break It” was up across the board, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 31% in Adults 18-34 (798,000 vs. 611,000), by 29% in Adults 18-49 (1.1 million vs. 856,000) and by 17% in Viewers 12-34 (1.4 million vs. 1.2 million).

 

Source: Nielsen Media Research (National Ratings, Live + Same Day: 3/28/11; 2A PR: 6/28/10.

 

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