via press release:
TV LAND SCORES HIGHEST RATED QUARTER IN PRIMETIME IN FIVE YEARS
Original Sitcoms “” And “ ”
Post Triple Digit Increases For The Network In Primetime
New York, NY, March 29, 2011 – Bolstered by the success of hit original series “” and “ ” as well as the modern classic acquisition “Everybody Loves Raymond,” TV Land scored its highest rated quarter in primetime since First Quarter 2006 among its target audience of Adults 25-54, according to The Nielsen Company. TV Land posted double-digit increases in and delivery in prime among its target Adults 25-54 demo as well as Women 25-54, Adults 40-54 and total viewers.
For the quarter in primetime, TV Land posted a 0.4/401,000 among its target demo of Adults 25-54, up +27% in rating and +26% in delivery over YAGO. Among Women 25-54, TV Land scored a 0.4/228,000, with double-digit gains of +34% in rating and +33% in delivery over last year. The network attracted 943,000 total viewers in prime, up +35% over 1Q2010 in prime.
2010’s #1 cable sitcom, “” returned for its second season and posted a strong 1.5 rating and delivered 1.6 million A25-54 in prime for 1Q2011, up +400% in rating and +395% in delivery over YAGO primetime levels. The second season averaged 3.1 million total viewers, up +346% over last year. Among W25-54 it scored a 1.9/1.0, up +510% in rating and +498% in delivery over last year. The network’s second original sitcom, “ ” scored a 0.7/751,000 in prime for its first season run, up +140% in rating and +138% in delivery over last year’s timeslot. It attracted over 1.6 million total viewers, up +135% over YAGO. Among W25-54 it scored a 0.9/468,000, up +184% in rating and up +179% in delivery over last year. And “Everybody Loves Raymond” remains a strong performer for the network, posting a 0.4/459,000 in prime, up +47% in rating and +44% in delivery over YAGO. On average, over 1 million viewers tuned in to the comedy, up +46% over last year. Among W25-54, it scored a 0.5/274,000, up +63% in rating and +59% in delivery over 1Q2010.