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With NCAA Basketball, TBS Edges USA To Top Weekly Primetime 18-49 Ratings

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March 29th, 2011


With a few games in the later rounds of the NCAA Men's Basketball tournament, TBS managed to squeak by USA Network to top the cable primetime adults 18-49 ratings for the week by as Maxwell Smart would say "that much" (1,000 average viewers). USA maintained its hold on the top of the cable average viewership for the week.

SpongeBob's doesn't care about NCAA upsets, he's always a winner, and he kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of March 21-27, 2011

Network (000s)
USA 3,329
DSNY 2,683
TBSC 2,118
FOXN 1,920
HIST 1,904
TNT 1,674
A&E 1,604
NAN 1,506
MTV 1,449
FX 1,324
FOOD 1,243
HGTV 1,235
ADSM 1,197
FAM 1,178
SYFY 1,176
LIFE 1,126
TRU 997
DISC 986
ESPN 979
AMC 964
CMDY 961
TLC 898
SPK 882
TVLD 870
CNN 846

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
TBSC 1,145
USA 1,144
MTV 932
HIST 848
A&E 744
FX 743
TNT 733
FOOD 626
CMDY 584
ADSM 578
DSNY 548
FAM 528
BRAV 522
SYFY 514
DISC 488
TRU 472
NAN 470
LIFE 464
ESPN 453
BET 451
HGTV 444
SPK 433
TLC 429
EN 370
FOXN 320

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,213
DSNY 1,653
USA 1,442
NAN 1,423
ADSM 1,260
TNT 1,204
FOXN 1,166
TBSC 961
HIST 944
TOON 929
A&E 846
FX 799
HGTV 714
FOOD 706
ESPN 701
MTV 646
CNN 618
FAM 613
TVLD 596
NKJR 580
LIFE 578
DISC 575
TRU 564
AMC 544
CMDY 538

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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