With a few games in the later rounds of the NCAA Men's Basketball tournament, TBS managed to squeak by USA Network to top the cable primetime adults 18-49 ratings for the week by as Maxwell Smart would say "that much" (1,000 average viewers). USA maintained its hold on the top of the cable average viewership for the week.
SpongeBob's doesn't care about NCAA upsets, he's always a winner, and he kept Nickelodeon comfortably at the top of the total day average viewership rankings.
For the week's top 25 individual cable programs click here.
Prime-time Average Viewers (Live+SD) Week of March 21-27, 2011
| Network | (000s) |
| USA | 3,329 |
| DSNY | 2,683 |
| TBSC | 2,118 |
| FOXN | 1,920 |
| HIST | 1,904 |
| TNT | 1,674 |
| A&E | 1,604 |
| NAN | 1,506 |
| MTV | 1,449 |
| FX | 1,324 |
| FOOD | 1,243 |
| HGTV | 1,235 |
| ADSM | 1,197 |
| FAM | 1,178 |
| SYFY | 1,176 |
| LIFE | 1,126 |
| TRU | 997 |
| DISC | 986 |
| ESPN | 979 |
| AMC | 964 |
| CMDY | 961 |
| TLC | 898 |
| SPK | 882 |
| TVLD | 870 |
| CNN | 846 |
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Adults 18-49 Prime-time Average (Live+SD)
| Network | (000s) |
| TBSC | 1,145 |
| USA | 1,144 |
| MTV | 932 |
| HIST | 848 |
| A&E | 744 |
| FX | 743 |
| TNT | 733 |
| FOOD | 626 |
| CMDY | 584 |
| ADSM | 578 |
| DSNY | 548 |
| FAM | 528 |
| BRAV | 522 |
| SYFY | 514 |
| DISC | 488 |
| TRU | 472 |
| NAN | 470 |
| LIFE | 464 |
| ESPN | 453 |
| BET | 451 |
| HGTV | 444 |
| SPK | 433 |
| TLC | 429 |
| EN | 370 |
| FOXN | 320 |
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Total Day Average Viewers (Live+SD)
| Network | (000s) |
| NICK | 2,213 |
| DSNY | 1,653 |
| USA | 1,442 |
| NAN | 1,423 |
| ADSM | 1,260 |
| TNT | 1,204 |
| FOXN | 1,166 |
| TBSC | 961 |
| HIST | 944 |
| TOON | 929 |
| A&E | 846 |
| FX | 799 |
| HGTV | 714 |
| FOOD | 706 |
| ESPN | 701 |
| MTV | 646 |
| CNN | 618 |
| FAM | 613 |
| TVLD | 596 |
| NKJR | 580 |
| LIFE | 578 |
| DISC | 575 |
| TRU | 564 |
| AMC | 544 |
| CMDY | 538 |
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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery
