2010-11 SEASON TO DATE RATINGS (Through week 27 of 35, March 21-27, 2011)
Fox will, once again, finish first among broadcast networks in the advertiser important adults 18-49 ratings for the 2010-11 season, and CBS will finish second. CBS fans can whine all they want about the unfair advantage of the
NBC and ABC are in a season to date adults 18-49 third place tie with ABC, but that won't last for the rest of the season. ABC will certainly pull ahead of NBC before the end of the season.
2010-11 Season to Date Adults 18-49 Ratings
- Fox will finish in first place and currently has a 3.5 18-49 average. (Without the they'd have about a 3.0 average)
- CBS will finish in second place and currently has a 3.0 adults 18-49 average.
- NBC is tied for third place with a 2.4 rating average. (2.43 to two places)
- ABC is tied for third place with a 2.4 rating average. (2.41 to two places)
- Univision is in fifth place with a 1.5 rating average.
- The CW is in sixth place with a 0.9 rating average.
Each rating point is a percentage of the US TV population in that demographic group. A 1.0 adults 18-49 rating equals 1.315 million adults 18-49
2010-11 Season To Date Average Viewership
- CBS remains well ahead (11.84 million avg. viewers) in the press release friendly, but revenue meaningless, season to date average viewership, and will finish first for the season
- Fox is in second place and is currently averaging 9.82 million viewers.
- ABC is in third place, averaging 8.22 million viewers.
- NBC is in fourth place, averaging 7.35 million viewers.
- Univision is in fifth place, averaging 3.72 million viewers.
- The CW is in sixth place, averaging 2.07 million viewers.
Note that these season average ratings are "Most Current" measurements which are Live+7 day DVR viewing when available (2+ weeks after airdate), combined with LIve+Same Day DVR viewing for the most recent 2 weeks.
2010-11 SEASON vs. 2009-2010 SEASON (Through March 27,2011, Week 27 of 35)
By my calculation (using Nielsen data) the overall average adults 18-49 ratings season to date for the 5 English broadcast networks are down 9.7% vs. the season to date ratings average through the same week of the 2009-10 season. After crudely removing two weeks of the Winter Olympics from last year, the 5 English broadcast networks would still be down 6.5%.
That overall ratings decline is pretty close to the ~5% ratings decline typical for broadcast primetime over the long term. And no, those viewers aren't surfing the net or reading books, they're watching ad supported cable networks.
For the 2010-11 broadcast primetime season to date vs. last season at the same week:
- ABC is DOWN 9.6% vs. last season's adults 18-49 average.
- CBS is DOWN 9.5% vs. last season's 18-49 average. If I somewhat crudely remove the ratings effect of week 2010, CBS would be DOWN 0.4% vs. last season.
- CW is UP 0.5% vs. last season's adults 18-49 average.
- Fox is DOWN 4.8% vs. last season's adults 18-49 average. If I somewhat crudely remove the ratings effect of Super Bowl week 2011, Fox would be DOWN 17.4% vs. last season.
- NBC is DOWN 15.9% vs. of its adults 18-49 average compared to last season at this point. If I somewhat crudely remove the two full weeks of Winter Olympics ratings from last season (which still leaves the initial days of Olympics coverage), NBC would be DOWN 2.2% vs. last season.
- Univision is UP 8.1% vs. last season's adults 18-49 average.
Notes: The CW replaced one hour of their schedule last season (10%) that was a scheduled repeat with an original series this season. NBC is spending a lot more this season in primetime after replacing 5 hours of The Jay Leno Show with mostly scripted dramas.
Note that the % increases and declines calculated use the average total viewership and the average adults 18-49 viewership, NOT the adults 18-49 ratings rounded to a single digit past the decimal point.
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.