via press release:
mun2 and Telemundo Studios Begin Production of RPM MIAMI, the First Original “Dramela”
BURGER KING, CHEVY AND VALVOLINE SIGN ON AS SPONSORS IN LARGEST PARTNERSHIP INTEGRATION IN mun2 HISTORY
Film Director Jessy Terrero Serves as Creative Consultant
MIAMI, March 30, 2011 /PRNewswire/ — mun2, Telemundo’s bicultural, bilingual cable network, and Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced that Telemundo Studios will begin production on “RPM MIAMI” – mun2’s first-ever dramatic series with novela roots. The 13 episode scripted original production is scheduled to air weekly beginning May 1, 2011 at 10pm EDT.
“Telemundo Studios is excited to be producing such an ambitious original project for mun2. RPM MIAMI is the first-ever scripted drama episodic series customized for the network and for its audience of young U.S. Hispanics,” stated Derek Bond, Senior Executive Vice President Studios, Production and Broadcast Operations, Telemundo. “The mun2 viewer will be taken for a thrilling visual ride and an exciting viewing experience of the highest production quality. This is yet another example of Telemundo’s unique original programming model pioneered seven years ago. We hope this will be the first of many more to come.”
“RPM Miami is such a unique production that it warranted a genre of its own. We coined it a ‘dramela,’ targeting GenYLAs (Generation Young Latino Americans) who see themselves as uniquely American,” said Jacqueline Hernandez, Chief Operating Officer, Telemundo. “By utilizing mun2’s expertise in this space and Telemundo’s state-of-the-art production studios, this uniquely American production brings together the best of both worlds for the first time and marks a milestone in Hispanic television history.”
Burger King, Chevy and Valvoline are among the sponsors that have signed on to be a part of what is the network’s largest partnership integration in its history. There will be on-air activations for all partners with brands and products organically integrated into the show via characters, automobiles and sets. Show integrations feature four Chevy vehicles including the Camaro and the Cruze, Burger King’s signature Whopper and the Valvoline branded garage.
In addition, Valvoline has an exclusive digital integration on mun2.tv, providing viewers and car enthusiasts access to exclusive scenes that will not air on television, episode recaps featuring the hottest models and behind the scenes footage.
In conjunction with the show’s launch, mun2 and Valvoline are hosting an online viewer contest titled “King of the Street.” This user-generated contest will be promoted on-air, online and extensively on Facebook, encouraging car enthusiasts to upload photos of their tuner cars for judging. The online community at mun2.tv and on Facebook will then vote to determine the winner of the best car, who will be awarded a trip to the largest tuner car auto show in the country. Grupo Gallegos is the agency of record for Valvoline.
“This is mun2’s most ambitious original production to date, and the advertising community has taken notice of our investment and commitment by participating in what is the largest partnership integration activation in the network’s history,” added Diana Mogollon, General Manager, mun2.
Full of action and drama, “RPM Miami” is a bilingual weekly drama series where young Latinos struggle to make something of themselves by day and reign the underground racing scene by night. “RPM Miami” was written by Juan Camilo Ferrand, also known for penning over 100 episodes of Telemundo’s popular program “Decisiones,” as well as the audience-captivating “El Cartel.” “RPM Miami” is directed by award-winning director, Jacobo Rispa, who has directed numerous TV movies in the drama and thriller genres for Endemol, Freemantle, Alquimia Cinema and Filmanoa.
Renowned film director, Jessy Terrero serves as the show’s Creative Consultant. Terrero is an accomplished movie director whose most recent feature, The Gun, starred Val Kilmer, Anna Lynne McCord and Curtis “50 Cent” Jackson. He also produced the original short film Los Bandoleros, which reveals the events leading up to the beginning of Fast & Furious and was a huge online success and directly impacted DVD sales of the fourth film of the franchise. Terrero is also known for his influence on the music industry and in particular on the Latin music space having collaborated with such musical powerhouses as Enrique Iglesias, Wisin y Yandel, Paulina Rubio, Don Omar and Daddy Yankee among many others, on their music videos. His work has received prestigious industry accolades including several MTV Video Music Award nominations.
Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and http://www.telemundo.com and http://www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 36 million households, and is a part of the Telemundo Communications Group, a division of NBCUniversal.
mun2.tv features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what’s next on mun2. From politics and pop to videos and video games, mun2.tv is the online destination devoted to the lifestyles of bicultural Latinos.