#1 Spanish-Language Cable Network Galavisión Posts Strongest Broadcast Quarter In History

Categories: Network TV Press Releases

Written By

March 31st, 2011

via press release:

#1 SPANISH-LANGUAGE CABLE NETWORK GALAVISIÓN POSTS STRONGEST BROADCAST QUARTER IN HISTORY

 

More Than Doubles All Spanish-Language Competition in Total Day and Spanish-Language

Primetime Throughout the Quarter

 

New Additions to Daytime, Early Fringe and Primetime Line-Ups Show Tremendous Growth Versus

Last Year’s Time Period Performances

 


MIAMI, FL, MARCH 31, 2011 – Galavisión, the undisputed leader among Spanish-language cable networks, announced today it experienced its strongest quarter in history among Total Viewers 2+, Adults 18-49 and Adults 18-34 for Total Day in the first quarter of 2011, according to Nielsen Media Research NPM Most Current Data.

 

“At a time when viewers have more Spanish-language cable offerings than ever, Galavisión once again delivered extraordinary ratings reaffirming our position as Hispanic America’s #1 destination on cable. These results speak to our commitment to continue delivering the programming content our audience seeks,” said Sebastian Trujillo, senior vice president and operating manager, Galavisión Network.

 

Galavisión was also the #1 cable network regardless of language for Hispanic viewers, topping all other English-language cable networks for delivery of Hispanic audiences:

 

Total Day (Mon-Sun 7AM-2AM)

 

Network Hispanic Viewers 2+ (000) Network Hispanic Adults 18-49 (000) Network Hispanic Adults 18-34 (000)
GALA 180,000 GALA 115,000 GALA 68,000
MTV 136,000 MTV 77,000 MTV 66,000
TNT 102,000 TNT 57,000 FX 38,000
FX 102,000 FX 56,000 TNT 35,000
USA 101,000 TBSC 51,000 TBSC 34,000

 

 

Source: Nielsen Media Research, NPM-Hispanic. Most Current Data (Live +7 – 12/27/10-3/13/11; Live+SD 3/14-3/27/11). Program based daypart, excludes breakouts. Ranking includes networks broadcasting for entire daypartonly; no shared channels.

ADDITIONAL FIRST QUARTER 2011 HIGHLIGHTS

  • Galavisión outdelivered all Spanish-language cable competition in Spanish-language Primetime and Total Day and more than doubled the Spanish-language cable competition among nearly all key demos in Spanish-language Primetime and Total Day among Total Hispanic Viewers 2+, Hispanic Adults 18-49 and Hispanic Adults 18-34.

 

Total Day Mon-Sun 7AM-2AM
  Hispanic Viewers 2+ Hispanic Adults 18-49 Hispanic Adults 18-34
  AA(000) AA(000) AA(000)
GALA 180,000 115,000 68,000
   
DSE 49,000 33,000 19,000
ESPD 41,000 28,000 17,000
FOXD 44,000 31,000 20,000
GOL 14,000 9,000 6,000
MUN2 51,000 30,000 22,000
TR3S 28,000 13,000 10,000
Spanish-Language Primetime

Mon-Sun 7PM-11PM

  Hispanic Viewers 2+ Hispanic Adults 18-49 Hispanic Adults  18-34
  AA(000) AA(000) AA(000)
GALA 190,000 117,000 67,000
   
DSE 93,000 59,000 33,000
ESPD 51,000 33,000 20,000
FOXD 67,000 45,000 28,000
GOL 17,000 11,000 8,000
MUN2 81,000 49,000 32,000
TR3S 40,000 18,000 13,000

Source: Nielsen Media Research, NPM-Hispanic. Most Current Data (Live +7 – 12/27/10-3/13/11; Live+SD 3/14-3/27/11). Mon-Sun 7A-2A Time Period Data. Ranking includes networks broadcasting for entire daypart only; no shared channel.

 

  • Galavisión continues to significantly outperform the competition and delivers:

o   More than three times the viewers of Discovery en Español in Total Day; double their audience in Spanish-language Primetime

o   More than four times the Total Day audience of ESPN Deportes; in Spanish-language primetime, more than 3X the viewers

o   More than three times the audience of Fox Deportes in Total Day; more than twice the audience in Spanish-language Primetime

o   More than 10 times GolTV’s audience in both Total Day and Spanish-language Primetime

o   More than six times the viewers of Tr3s in Total Day; more than four times the viewers in Spanish-language Primetime

  • New additions to Galavisión’s Daytime, Early Fringe and Spanish-language Primetime line-ups have shown tremendous growth versus last year’s time period performances – as much as 766%. Among the new additions:

o   “Se Vale” (Mon-Fri, 1:30 PM – 3:30 PM) 129% among Persons 2+, 180% among Adults 18-49 and 332% among Adults 18-34.

o   “El Chavo” (Mon-Fri 6PM – 7PM) 713% among Persons 2+, 625% among Adults 18-49 and 766% among Adults 18-34.

o   “Sabías Que” / “Detras del Saber” (Mon- Thurs 8PM – 9PM) 12% among Persons 2+, 11% among Adults 18-49 and 26% among Adults 18-34.

 

Galavisión Daypart Growth 1Q11 vs. 1Q10

 

  Hispanic Viewers 2+ (000) Hispanic Adults 18-49 (000) Hispanic Adults 18-34 (000)
  1Q10 1Q11 % CH 1Q10 1Q11 % CH 1Q10 1Q11 % CH
Daytime (M-F 10A-4P) 85,000 215,000 +152% 50,000 137,000 +172% 26,000 94,000 +257%
Early Fringe (M-F 4-7P) 131,000 380,000 +189% 85,000 240,000 +183% 41,000 143,000 +247%
SL Prime (Mon-Sun 7-11P) 146,000 194,000 +33% 95,000 120,000 +26% 49,000 68,000 +39%
Total Day (Mon-Sun 7A-2A) 118,000 184,000 +56% 76,000 117,000 +54% 37,000 69,000 +85%

 

Source: Nielsen Media Research, NPM- Most Current Data (Live +7 – 12/27/10-3/13/11, 12/28/09-3/14/10; Live+SD 3/14-3/27 /11, 3/15-3/28/10). Program based dayparts; excludes breakouts. Note: Sabías Que/Detras del Saber 1Q10 TP – Live +7 1/25/-3/14/10 (Programs premiered in the time period the week of 1/24/11)

 

 
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