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TV Ratings Wednesday: 'American Idol' Down, Leads Fox Win; 'Survivor,' 'Mr. Sunshine,' 'Off The Map' Hit Series Lows

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March 31st, 2011


Scoreboard FOX CBS Uni ABC NBC CW
Adults 18-49: Rating/Share 7.5/21 2.9/8 1.7/5 1.5/4 1.5/4 0.6/2
Adults 18-34: Rating/Share 5.5/18 1.7/5 1.8/6 1.3/4 1.2/4 0.7/2
Total Viewers (million) 23.571 10.917 4.261 4.656 5.366 1.566

Of course Fox easily won the night as American Idol averaged a 7.5 adults 18-49 rating, that was down 5% from last Wednesday's Idol, but upward adjustments for Idol in the final ratings have become typical in recent weeks so the decline may be less severe than the preliminary ratings indicate. Compared to the comparable "Top 10" episode last season it was down just 3% for adults 18-49, not too shabby.

Univision finished third for adults 18-49, ahead of both ABC and NBC.

On CBS, Survivor: Redemption Island drew a series low 2.9 adults 18-49 rating. Criminal Minds' 3.4 rating was down 6% from its last new episode, while Criminal Minds: Suspect Behavior's 2.3 rating was up a tenth (5%) from last week, when it followed a repeat CM.

NBC's Minute To Win It drew a 1.1 adults 18-49 rating, down a tenth (8%) vs. last week. At 10pm, Law & Order: SVU's 2.4 rating was down two tenths (8%) vs. last week.

ABC's Mr. Sunshine can't stop the audience drain, its 1.4 adults 18-49 rating was a dizzying 33% below last Wednesday to a new series low, while Off The Map fell 13% from last week to a 1.3 rating, tieing its previous series low.

On the CW, America's Next Top Model's 0.9 adults 18-49 rating was down 18% vs. last week, and Shedding For The Wedding stayed at its season/series low 0.4 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 30, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 6.4 21 20.492
CBS SURVIVOR:  REDEMPTION ISLAND 2.7 9 10.127
ABC THE MIDDLE - R 1.5 5 5.142
NBC Minute To Win It 1.1 3 4.280
CW AMERICA'S Next Top Model 0.8 3 2.051
8:30 FOX American Idol 10 7.5 21 23.729
CBS SURVIVOR:  REDEMPTION ISLAND 3.1 9 10.994
ABC THE MIDDLE - R 1.5 4 5.001
NBC Minute To Win It 1.2 3 4.150
CW AMERICA'S Next Top Model 0.9 3 2.247
9:00 FOX American Idol 10 7.8 20 24.663
CBS Criminal Minds 3.4 9 12.862
ABC Modern Family - R 2.0 5 5.388
NBC LAW & ORDER: SVU - R 0.9 2 3.318
CW SHEDDING FOR THE WEDDING 0.4 1 1.022
9:30 FOX AMERICAN IDOL 10 8.1 21 25.399
CBS Criminal Minds 3.5 9 12.837
ABC Mr. Sunshine 1.4 4 4.075
NBC LAW & ORDER: SVU - R 1.1 3 3.840
CW SHEDDING FOR THE WEDDING 0.4 1 0.943
10:00 CBS Criminal MindsSuspect Behavior 2.4 6 9.628
NBC LAW & ORDER: SVU 2.4 6 7.944
ABC Off The Map 1.4 4 4.182
10:30 NBC LAW & ORDER: SVU 2.5 7 8.661
CBS CRIMINAL MINDS:  Suspect Behavior 2.2 6 9.051
ABC Off The Map 1.3 4 4.148

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.8/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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