via press release:
SWAMP PEOPLE SEASON 2 PREMIERE UP DOUBLE DIGITS IN ALL KEY DEMOS ATTRACTS 3.9 MILLION TOTAL VIEWERS
BECOMES HISTORY’S #1 SERIES TELECAST OF ALL TIME FOR A THURSDAY NIGHT IN ALL KEY DEMOGRAPHICS
NEW YORK, April 1, 2011 – HISTORY® continues its phenomenal ratings success! The season 2 premiere of SWAMP PEOPLEdelivered 3.9 million total viewers and increased 26% vs. the season 1 average (3.1 million). As well, the launch became History’s #1 series telecast of all time for a Thursday night in all key demographics.
As well SWAMP PEOPLE captured 2.0 million A18-49 and A25-54 impressions up +25% and +18% from the season 1 average respectively (1.6 million A18-49 and 1.7 million A25-54).
SWAMP PEOPLE, 9-10PM-SEASON 2 PREMIERE
HH Rating: 2.8
Total Viewers: 3.9 million
A18-49: 2.0 million
A25-54: 2.0 million
M18-49: 1.3 million
M25-54: 1.3 million
Versus Season 1 average:
HH Rating: 2.8 vs. season 1 average 2.2, +27%
Total Viewers: 3.9 million vs. 3.1 million, +26%
A18-49: 2.0 million vs. 1.6 million, +25%
A25-54: 2.0 million vs. 1.7 million, +18%
M18-49: 1.3 million vs. 1.0 million, +30%
M25-54: 1.3 million vs. 1.1 million, +18%
Welcome back! To the Atchafalaya Swamp, America’s Last Frontier. SWAMP PEOPLE premieres Thursdays at 9PM ET/PT.
Deep in southern Louisiana there are nearly 1 million acres of flooded forest, marshland and bayous unlike anyplace else in the United States. It’s a hidden world, a place where nature still rules – one of the least known territories in the United States. But a hardy breed of “Swamp People” knows the secrets of this dangerous mysterious territory. Most are Cajun descendants of French-speaking settlers who came from Canada in the 1700s – and their way of life has been fundamentally the same for generations. Hunting, especially alligator hunting, remains a major source of their livelihood.
SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLEbattle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They areAmerica’s forgotten pioneers.
Season Two of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.