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TV Ratings Saturday: NCAA Final Four Puts CBS On Top

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Written By

April 3rd, 2011


Scoreboard CBS FOX ABC NBC
Adults 18-49 rating/Share * 1.3/4 1.2/4 0.7/2
Total Viewers (million) * 4.38 3.91 4.48


Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS's broadcast of the "Final Four" Kentucky v. Connecticut NCAA Men's Basketball game will certainly top the night's adults 18-49 ratings and lead CBS to the overall win, but we won't know its (or CBS's) true ratings until the final ratings are available on Tuesday. Because of the live NCAA broadcast the half hour fast affiliate ratings below for CBS shows are useless for comparison purposes.

Following two COPS repeats, a new episode of America's Most Wanted scored a 1.4 adults 18-49 rating to lead the night's non-roundball broadcast TV.

Broadcast primetime ratings for Saturday, April 2, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCAA Basketball: Mens Final Four 5.4 19 18.060
Fox COPS -R 1.1 4 3.590
ABC Transformers 0.7 2 2.590
NBC Harry's Law _R 0.4 1 3.500
8:30 CBS NCAA Basketball: Mens Final Four 3.9 13 12.300
Fox COPS -R 1.4 5 4.560
ABC Transformers 1.0 3 3.280
NBC Harry's Law _R 0.4 1 3.980
9:00 CBS NCAA Basketball: Mens Final Four 4.4 14 13.900
Fox America's Most Wanted 1.4 4 4.630
ABC Transformers 1.3 4 3.900
NBC Law & Order: LA -R 0.6 2 4.260
9:30 CBS NCAA Basketball: Mens Final Four 4.8 15 15.240
Fox America's Most Wanted 1.4 4 4.750
ABC Transformers 1.4 4 4.120
NBC Law & Order: LA -R 0.7 2 4.790
10:00 CBS NCAA Basketball: Mens Final Four 4.7 14 14.370
ABC Transformers 1.6 5 4.690
NBC Law & Order: SVU -R 0.9 3 4.870
10:30 CBS NCAA Basketball: Mens Final Four 5.3 16 15.900
ABC Transformers 1.6 5 4.900
NBC Law & Order: SVU -R 1.2 4 5.460

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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