Though it's not exactly specified in the press release below, the 1.9 million average includes the encore that aired. Not sure how many watched just the initial telecast. Update: initial telecast averaged 1.3 million viewers and a 0.3 adults 18-49 rating.
Reelz Channel is available ~56 million homes.
“The Kennedys” Draws Highest Ratings in Network’s Five Year History
(Albuquerque, NM) Monday, April 4, 2011 –REELZCHANNEL—TV About Movies® today announced that a record 1.9 million total viewers watched the opening night of the World Premiere of the dramatic movie event “The Kennedys” on REELZCHANNEL. The Kennedys received a 2.5 gross household coverage area rating.
“Viewers across America showed their ongoing fascination with the Kennedy family and, specifically, their desire to see such a star-studded cast in the highly-anticipated ‘The Kennedys’,” said REELZCHANNEL CEO Stan E. Hubbard. “In acquiring ‘The Kennedys’ our aim was to give viewers an opportunity to watch an incredible movie event with massive star power and to also put a spotlight on our network like never before.
Viewers proved they could find our relatively new and independent network and when they did, Greg, Barry, Katie and Tom delivered!” If you missed the special two-episode beginning of the most talked about mini-series in history last night, you get a second chance tonight at 8pm ET and at 8pm PT. And tomorrow, Episode 3 “Bay of Pigs” continues the series at 8pm ET and at 8pm PT. Then, viewers will see a new episode every weeknight at 8pm ET and at 8pm PT through Friday, April 8.
Due to overwhelming viewer demand, REELZCHANNEL has added two chances to catch up on “The Kennedys” with Episodes 1-6 airing back to back on Saturday, April 9 starting at 2pm ET/ 11am PT and again on Sunday, April 10 starting at 1pm ET/ 10am PT. The compelling conclusion to “The Kennedys” airs on Sunday, April 10 with the final two episodes airing back to back starting at 8pm ET and at 8pm PT.
REELZCHANNEL—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts, including Leonard Maltin, Richard Roeper, Sam Rubin and John Salley fans get trusted insight into movies wherever they’re playing, whether in theaters or at home. REELZCHANNEL reaches more than 56 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse channels 799/1799HD and cable systems nationwide. Find REELZCHANNEL in your area by entering your zip code at www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles.
“The Kennedys” iPad app is breaking new ground for supporting TV and movie viewing, offering comprehensive history and background behind the eight-part movie event. Download it for free at reelz.com/apps or for those without iPads, the free browser version will bring it to life on any other computer or mobile device. Download it at reelz.com/kennedyslive