Telemundo Delivers Strongest Quarter in Network History
via press release:
|TELEMUNDO DELIVERS STRONGEST QUARTER IN NETWORK HISTORY — UP DOUBLE DIGITS VS 2010|
Fastest Growing Spanish-Language Broadcast Network During March In Key Demos And Dayparts
La Reina del Sur Continues to Deliver Record Ratings Outperforming all English-Language Broadcast Stations at 10pm in Los Angeles, New York, Miami and Houston among key demos
MIAMI – April 4, 2011 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced its record-breaking ratings for the first quarter of 2011.
According to Nielsen ratings, the first quarter of 2011 (Q1) was Telemundo’s strongest quarter in network history in Monday through Friday prime among total viewers (persons 2+), averaging over 1.2 million viewers for the quarter. Compared with Q1 2010, Telemundo saw increases of +11% in Monday through Friday prime (679,000 vs. 614,000) and +8% in Monday through Sunday prime (634,000 vs. 586,000) among adults 18-49.
Compared to the first quarter of last year, Telemundo grew in the dayparts of Daytime, Early Fringe and Evening News among total viewers (persons 2+) and adults 18-49, in contrast to Telefutura, which was down in both demos in these dayparts, and Univision, which was down in both demos in Daytime and Evening News.
Telemundo was the fastest growing Spanish-language network in primetime year-over-year among total viewers (persons 2+), adults 18-49, women 18-49 and women 18-34 in the month of March 2011, compared to March 2010. The network delivered its best monthly performance in network history among total viewers (persons 2+) and adults 18-49. Telemundo also delivered its largest share of the Spanish-language audience in its history in Monday through Friday prime with 26% among adults 18-49 and 26% among adults 18-34 based on the three largest Spanish-language broadcasters – Telemundo, Univision and Telefutura.
During Monday through Friday prime, Telemundo averaged nearly 1.5 million total viewers (persons 2+) and 852,000 viewers among adults 18-49, delivering year-over-year growth of +40% (1,474,000 vs. 1,056,000) and +31% (852,000 vs. 650,000), respectively. During Monday through Sunday prime, the network averaged nearly 1.3 million total viewers (persons 2+) and 731,000 viewers among adults 18-49, delivering year-over-year increases of +28% (1,266,000 vs. 991,000) and +20% (731,000 vs. 608,000), respectively.
In March 2011, Telemundo was also the fastest growing Spanish-language broadcaster vs. March 2010 during the Daytime (M-F 10am-4pm) and Early Fringe (M-F 4pm-6pm) dayparts. In Daytime, Telemundo grew +36% among total viewers (persons 2+) and +41% among adults 18-49. During Early Fringe, the network grew +8% among total viewers (persons 2+) and +15% among adults 18-49 over March 2010, while Telefutura was down -58% among total viewers (persons 2+) and -60% among adults 18-49.
Other March highlights include “Caso Cerrado con Ana Maria Polo” at 4pm and “Al Rojo Vivo con Maria Celeste” at 5pm registering year-over-year growth in every key demo. “Caso Cerrado con Ana Maria Polo” grew +11% among adults 18-49 and +2% among total viewers (persons 2+). “Al Rojo Vivo con Maria Celeste” delivered growth of +21% among adults 18-49 and +16% among total viewers (persons 2+).
“Noticiero Telemundo” also showed growth over last year of +13% among total viewers (persons 2+) and +6% among adults 18-49. Over the same period, “Noticiero Univision” declined -14% among both total viewers (persons 2+) and adults 18-49.
At 7pm, “Caso Cerrado Edicion Estelar” averaged over 1,300,000 total viewers (persons 2+) and 619,000 adults 18-49.
FIRST WEEK OF APRIL 2011
According to Nielsen national audience estimates, entering the April broadcast month, Telemundo is currently averaging 1,600,000 total viewers (persons 2+) during Monday through Friday prime. In the first week of April, Monday night’s primetime programming block averaged 999,000 viewers among adults 18-49 – a new high for Telemundo with regularly scheduled programming.
“La Reina Del Sur” continues to deliver record-breaking ratings, reaching new telecast highs across all key demographics.
On Wednesday, March 30, “La Reina del Sur” hit new audience highs of 3,426,000 total viewers (persons 2+) and 2,216,000 viewers among adults 18-49. The telenovela also hit new highs in all other key demographics, including women 18-49 (1,097,000), men 18-49 (1,120,000), adults 18-34 (1,292,000), women 18-34 (591,000) and men 18-34 (700,000). “La Reina del Sur” outperformed ABC’s “Off the Map” in the time period among adults 18-49 (1,772,000) and outperformed “Off the Map” and CBS’s “Criminal Minds: Suspect Behavior” among adults 18-34. It was the #1 program among men 18-34 at 10pm regardless of language.
On Monday, March 28, the telenovela averaged 2,095,000 viewers among adults 18-49, outperforming CBS’s “Hawaii Five-O” in the demographic (2,040,000) and also beating NBC and CBS among adults 18-34. On Tuesday at 10pm, “La Reina del Sur” averaged 2,024,000 adults 18-49, more than quadrupling the delivery of Telefutura’s “India” (420,000), and outperformed NBC and CBS among adults 18-34.
In its first four weeks, “La Reina del Sur” has reached over 12.3 million total viewers (persons 2+) and nearly 7.2 million adults 18-49.
LOCAL MARCH DELIVERY
“La Reina del Sur” outperformed all English-language broadcast stations in the 10pm hour in Los Angeles, New York, Miami and Houston among adults 18-49, adults 18-34 and adults 25-54. The telenovela was the #1 program in the 10pm time period across all stations in New York and Miami among adults 18-49, adults 18-34 and adults 25-54. “La Reina del Sur” was also the top-rated program across all Spanish-language stations in New York, Miami and Chicago among adults 18-49, adults 18-34 and adults 25-54.
During the March 2011 sweep, “La Reina del Sur” out-performed all English-language stations among adults 18-49 19 out of 20 days in Los Angeles and Houston, 18 out of 20 days in Miami and 13 out of 20 days in New York.
“Caso Cerrado con Ana Maria Polo” also continued to dominate during the March sweep, ranking #1 across Spanish-language stations in the 4pm hour in both New York and Miami among adults 18-49, adults 18-34 and adults 25-54. In Chicago and San Francisco, the program tied for #1 across all Spanish-language stations in the market among adults 18-49.
Telemundo Local Late News also delivered strong ratings among adults 18-49, ranking #1 across all stations in New York and Miami, #2 in Los Angeles and #3 in Houston. Local Late News also outperformed Univision Local Late News among adults 18-34 in New York, Miami and Chicago.
Source: The Nielsen Company, NPM, Live+SD, strict dayparts used; 3/1/10-3/28/10 vs. 2/28/11-3/27/11; 12/28/09-3/28/10 vs. 12/27/10-3/27/11; 3/28/11-3/30/11. Reina del Sur AA Reach projections, Live+SD, 2/28/11-3/25/11, 6 min qualifier; Nielsen NSI Live +SD March 2011 sweep (03/03/11-03/30/11)
Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.