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TV Ratings Sunday: 'Desperate Housewives,' 'Body of Proof' Struggle Against Country Music; 'Celebrity Apprentice' Steady

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April 4th, 2011

Scoreboard CBS ABC NBC FOX Uni
Adults 18-49: rating/Share 2.9/8 2.2/6 2.1/6 1.8/5 0.9/2
Adults 18-34: Rating/Share 2.1/6 1.5/5 1.5/5 1.8/6 0.9/3
Total Viewers (million) 12.295 8.392 6.516 4.064 2.646

CBS coasted to victory with adults 18-49 and total viewers for the night.  The  Academy of Country Music Awards was up slightly (3%) versus last year with a 3.3 adults 18-49 rating, but up 19% with younger adults age 18-34.

Desperate Housewives was down 18% from its last original to a 2.8 adults 18-49 rating.  The new episode of Body Of Proof in a special time slipped 35% from its premiere last Tuesday to a 2.0 adults 18-49 rating. Earlier in the night Secret Millionaire was down 4% to a 2.6 adults 18-49 rating, but ABC is surely still pleased.

The Apprentice was steady versus last week with a 3.0 adults 18-49 rating between 9-11p. American's Next Great Restaurant was up 8% from last week to a 1.4 adults 18-49 rating.

The only original Fox animations were American Dad at 7:30p, which was down 20% from its last original to a 1.6 rating and The Cleveland Show which was down 15% from its last original to a 2.2 rating due to lack of an original lead-in.

Broadcast primetime ratings for Sunday, April 3, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 1.6/5 6.60
CBS 60 Minutes 1.5/5 10.29
FOX The Simpsons (R) 1.1/4 2.77
NBC Dateline NBC 1.0/3 5.17
7:30 FOX American Dad 1.6/5 3.58
8:00 CBS Academy of Country Music Awards 3.1/9 13.31
ABC Secret Millionaire 2.6/7 9.70
FOX The Simpsons (R) 1.9/6 4.53
NBC America's Next Great Restaurant 1.4/4 3.92
8:30 FOX Bob's Burgers (R) 1.7/5 3.82
9:00 CBS Academy of Country Music Awards 3.5/9 13.62
ABC Desperate Housewives 2.8/7 8.83
NBC Celebrity Apprentice 2.8/7 7.78
FOX Family Guy (R) 2.2/6 4.86
9:30 FOX Cleveland Show 2.2/5 4.82
10:00 CBS Academy of Country Music Awards 3.3/9 11.96
NBC Celebrity Apprentice 3.3/9 9.20
ABC Body Of Proof (Special Time) 2.0/5 8.44
9:00 Desperate Housewives 2.8/7 9.00
9:30 Desperate Housewives 2.7/7 8.66
10:00 Body Of Proof (Special Time) 2.2/5 8.62
10:30 Body Of Proof (Special Time) 1.8/5 8.26

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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