CBS and Turner Deliver Highest NCAA March Madness Tourney ratings since 2005

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via press release:

THE 2011 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP ON

CBS, TBS, TNT AND truTV

DELIVERS HIGHEST RATING SINCE 2005

 

CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV combined, delivered the best overall tournament average rating in the metered markets since 2005.

The overall tournament average, including the FIRST FOUR®, in the metered markets is a 7.2/15, +9% from a 6.6/14 for CBS Sports’ 2010 coverage according to Nielsen.

 

Last night’s national championship game on Monday, April 4, which saw Connecticut defeat Butler, earned an average overnight household rating/share of 13.3/21.  Although down from last year, last night’s game was higher than three-out-of-the-last five Championship games (2009, 2008, 2006).  It was the second year in a row that Butler lost the national championship after last year’s Cinderella team had a heart-stopping loss to powerhouse Duke.

 

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