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Dr. Drew Finishes 4th, But 85% Higher in Demo Than Last Monday; Cable News Ratings for Monday, April 4, 2011

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April 5th, 2011

Dr. Drew made his debut on HLN with an average of 401,000 total viewers and 164,000 viewers in the advertising-centric adults 25-54 demographic.  That was still fourth place for HLN, but well up from last Mondays "Nancy Grace - Missing" which averaged 299,000 total viewers and 89,000 adults 25-54.

Live + Same Day Cable News Daily Ratings for April 4, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,142 293 564
CNN 453 172 244
MSNBC 395 103 190
CNBC 184 56 95
FBN 55 11 30
HLN 202 89 123
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 1,976 474 934
CNN 578 187 294
MSNBC 782 241 410
CNBC 177 91 100
FBN 57 22 34
HLN 414 138 218
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 916 303 541
CNN American Morning 375 173 235
MSNBC Morning Joe 453 153 223
CNBC Squawk Box 156 57 101
HLN Morning Express w/ Meade 275 151 210
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC GLENN BECK 2,017 555 1,038
CNN Situation Room 570 106 188
MSNBC Hardball WITH C. MATTHEWS 554 90 194
CNBC FAST MONEY 211 60 114
HLN SHOWBIZ TONIGHT 166 72 91
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 2,382 484 954
CNN Situation Room 551 180 233
MSNBC MSNBC LIVE 556 110 265
CNBC Mad Money 198 65 127
HLN Prime News 174 57 117
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH 1,800 396 837
CNN John King USA 540 202 253
MSNBC Hardball WITH C. MATTHEWS 720 156 381
CNBC Kudlow Report 161 45 75
HLN ISSUES 238 77 165
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 3,120 772 1,472
CNN In The Arena 466 125 249
MSNBC Last Word W/ L. ODONNELL 968 311 521
CNBC ENRON: SMARTEST GUYS 151 62 75
HLN Nancy Grace 557 157 308
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity 1,633 397 814
CNN Piers Morgan Tonight 618 207 320
MSNBC Rachel Maddow Show 784 232 410
CNBC ENRON: SMARTEST GUYS 224 121 121
HLN Dr. Drew 401 164 209
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,158 252 499
CNN Anderson Cooper 360 651 229 315
MSNBC Ed Show 594 178 299
CNBC ENRON: SMARTEST GUYS 221 129 151
HLN Joy Behar 327 106 159
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 1,088 361 596
CNN Anderson Cooper 360 503 218 288
MSNBC Last Word W/ L. ODONNELL 347 109 174
CNBC Mad Money 69 43 43
HLN SHOWBIZ TONIGHT 183 84 106

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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