For the Fifth Consecutive Week, “World News with Diane Sawyer” Grows Total Viewing and Demo Audiences Year-to-Year

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via press release:

For the Fifth Consecutive Week, “World News with Diane Sawyer” Grows

Total Viewing and Demo Audiences Year-to-Year

Week-to-Week, “World News” Narrows Demo Gap with NBC to Smallest Margin in 4 Weeks
“World News” Outperforms CBS by 2.24 Million Total Viewers and 480,000 Adults 25-54

For the week of March 28, 2011, “ABC World News with Diane Sawyer” averaged 7.86 million Total Viewers and a 1.7 rating/7 share/2.17 million among Adults 25-54, according to Nielsen Media Research.  “World News” improved on its year-ago week performance in both Total Viewers (+11%) and Adults 25-54 (+15%) for the 5th straight week.

“World News” shrank its Adults 25-54 margin with NBC’s “Nightly News” versus the previous week for the 3rd week in a row (-17% – 440,000 vs. 530,000), posting the ABC program’s narrowest gap with NBC in the key adult news demo in 4 weeks – since w/o 2/28/11.

“World News” topped “CBS Evening News” by 2.24 million viewers and by 480,000 Adults 25-54, expanding its advantages over the CBS program from the same week last year (1.91 million and 330,000 on w/o 3/29/10) by double-digits in both Total Viewers (+17%) and Adults 25-54 (+45%).

Jon Banner is the executive producer of “World News with Diane Sawyer.”

EVENING NEWS (Week of March 28, 2011)

Total Viewers Adults 25-54 Households
ABC 7,860,000 1.7/7;  2,170,000 5.3/11
NBC 8,760,000 2.1/8;  2,610,000 5.7/11
CBS 5,620,000 1.4/5;  1,690,000 3.8/ 7

 

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