via ratings notes from Turner:
CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is the most-watched tournament since 2005, averaging 10.2 million total viewers, +7% from 9.5 million total viewers for CBS Sports’ 2010 coverage. That’s the highest viewer average for the NCAA Tournament since 10.6 million in 2005.
The overall tournament average, including the FIRST FOUR®, is a 6.4/14 rating/share, +7% from a 6.0/13 for 2010, according to Nielsen Fast Nationals. The 6.4/14 is the highest average rating for the NCAA Tournament since a 6.9/15 in 2005.
The overall tournament average delivered growth in key adult and male demos over 2010, including
Adults 18-34 +21% (2,329 vs. 1,925)
Adults 18-49 +12% (4,693 vs. 4,207)
Adults 25-54 +7% (4,844 vs. 4,510)
Men 18-34 +25% (1,601 vs. 1,280)
Men 18-49 +14% (3,251 vs. 2,843)
Men 25-54 +10% (3,344 vs. 3,031)
For the first week of April 2011, Adult Swim ranked #1 among all basic cable for Total Day Delivery among young adults and men 18-34, 18-24 and 18-49.
The second season premiere of the animated original comedy Superjail (Sunday, 12 a.m.) earned a considerable 18% delivery increase among adults 18-24, 34% increase among men 18-24 and a 7% increase among men 18-34, compared to the same time period last year.
Adult Swim telecasts of Family Guy, Robot Chicken and American Dad accounted for 16 of the Top 50 telecasts of the week on basic cable among adults 18-34, and 20 of the Top 50 telecasts of the week among men 18-34, more than any other network.
Across the week, Cartoon Network in early evening (7-9 p.m.) achieved double-digit ratings and delivery growth among kids 6-11, 2-11 and 9-14 demos, ranging between 11% and 19% compared to the same week last year.
The one-hour Season 3 finale of Star Wars: The Clone Wars (Friday, 8-9 p.m.) stood out as the #1 Friday telecast (6 a.m.-6 a.m.) on all television among boys 6-11 and 9-14. The finale earned double and triple-digit increases among all kids and boys vs. the 2010 time period, ranging between 60% and 135%.
From 7-9 p.m. on Friday night, Cartoon Network was the #1 TV destination for boys 6-11, 2-11 and 9-14. The animated action-adventure block also earned double and triple-digit delivery & ratings gains among kids 6-11, 2-11 and 9-14 vs. the 2010 time period, ranging between 69% and 118%.
The 2010-11 season of the NBA on TNT is the most-watched season in Turner’s 27 years of airing NBA coverage. Through 48 games, the NBA on TNT is averaging a 1.6 U.S. household rating (+45% vs. 1.1 for last year’s corresponding coverage); 2,445,000 total viewers (+42% vs. 1,724,000); and 1,820,000 households (+39% vs. 1,314,000). In addition, this season’s audience is 30% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000).
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 48 games vs. 49 games (10/26/2010-3/31/2011) vs. (10/27/2009-4/1/2010). Historical comparisons and complete NBA Regular Season averages on Cable only for seasons: 1984-2011.
CONAN averaged more than 1.1 million viewers last week, growing 16% over the prior week. CONAN also scored more than half a million adults 18-34, up 8%, and 774,000 adults 18-49, up 9%, while the show’s median age of 31 matched the previous week.
TBS’s award-winning sitcoms Are We There Yet?, Tyler Perry’s Meet the Browns and Tyler Perry’s House of Payne delivered a particularly strong Wednesday night. Meet the Browns started the night with more than 1.1 million viewers at 8 p.m. and 1.4 million at 8:30 p.m. Are We There Yet? followed with 1.4 million viewers at 9 and 9:30 p.m. House of Payne wrapped up the night on a high note with more than 1.7 million viewers for its 10 p.m. episode and 2 million viewers at 10:30 p.m.
Hot on the heels of scoring its biggest quarter ever, truTV continued to garner success last week with new episodes of Hardcore Pawn (1.7 million viewers), Operation Repo (1.6 million), Southern Fried Stings (1.4 million) and All Worked Up (1.3 million). All four shows delivered outstanding time-period growth in key adult and male demos compared to last year, while also ranking among cable’s Top 5 entertainment programs in their respective timeslots.
NBA TV continues to deliver strong audiences for its signature program Fan Night. Through the first 21 Fan Night games of the season, the network is averaging 403,000 total viewers and 308,000 households. This season, a total of just under 8.4 million viewers have watched Fan Night on NBA TV through March 29th.
Source: Nielsen Media Research. 11/2/10-3/29/11. Live +SD data. Includes all Live Tuesday Fan Night telecasts. Reach based on 6+ Minute qualifier.