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TV Ratings Monday: 'Dancing,' 'Castle' Down vs. College Hoops; 'Harry's Law' Hits Low; NCAA Championship Tracking Down

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April 5th, 2011

Scoreboard CBS ABC Uni FOX NBC CW
Adults 18-49: Rating/Share 5.0/13 4.0/10 1.6/4 1.3/3 1.1/3 0.3/1
Adults 18-34: Rating/Share 4.6/13 2.8/8 1.6/5 0.9/3 0.6/2 0.4/1
Total Viewers (million) 14.390 18.153 4.070 4.155 4.597 .771

Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS is poised to win the night with adults 18-49, while ABC looks to grab the total viewer crown, but we'll have to wait for the finals. Because of the live event comparisons to other networks or  past years' NCAA championship game results ( last year 8.2 adults 18-49 rating, 23.9 million total viewers) are useless.

Based on preliminary data the Butler vs. UConn looks to be down a bit from last years Butler vs. Duke final.  In the preliminary numbers, the 9:30-11p portion of the game last night scored a 6.7 adults 18-49 rating, last year's game scored a 7.1 adults 18-49 rating for the 9:30-11p portion in the preliminary numbers.

Against the college hoops championship, Dancing with the Stars was down 12% vs. last week to a 4.6 rating. Castle fell 9% to a 2.9 adults 18-49 rating, but look for some additional downward adjustment in the final numbers due to a minute of Dancing with the Stars overrun.

In its first season finale, Harry's Law fell to a season and series low 1.3 adults 18-49 rating, down 19% from the previous week. At 9pm  The Event was steady vs. last week tying a series low 1.2 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, April 4, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 ABC Dancing with the Stars 4.3/12 20.40
CBS The Big Bang Theory (R) 2.9/9 9.60
FOX House (R) 1.4/4 4.44
NBC Chuck (R) 0.6/2 2.46
CW 90210 (R) 0.3/1 0.86
8:30 CBS Rules of Engagement (R) 2.4/7 7.38
9:00 ABC Dancing with the Stars 4.8/12 22.37
NBC The Event 1.2/3 3.93
FOX The Chicago Code (R) 1.2/3 3.88
CW Gossip Girl (R) 0.4/1 0.68
10:00 ABC Castle 2.9/7 11.70
NBC Harry's Law (Season Finale) 1.3/3 7.40
Half Hours
9:00 CBS Prelude to a Championship 4.4/11 13.29
9:30 CBS NCAA B-Ball Championship Butler vs. Uconn 6.4/15 18.77
10:00 CBS NCAA B-Ball Championship Butler vs. Uconn 6.8/16 18.85
10:30 CBS NCAA B-Ball Championship Butler vs. Uconn 6.8/17 18.46
10:00 ABC Castle 3.0/7 12.47
10:30 ABC Castle 2.8/7 10.92
9:00 NBC The Event 1.2/3 3.82
9:30 NBC The Event 1.2/3 4.04
10:00 NBC Harry's Law 1.3/3 7.34
10:30 NBC Harry's Law 1.3/3 7.46

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via NBC press note:

In Late-Night Metered Markets Monday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.1/7 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.9/9; and "Jimmy Kimmel Live," 1.9/6.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.7/4 with an encore delayed by basketball; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.6/4.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/5, delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2, delayed by basketball).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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