After being edged for primetime adults 18-49 by TBS last week, with the NCAA Men's Basketball tournament off cable last week, USA Network regained the top spot for both cable primetime adults 18-49 ratings and average viewership for the week. History, on the strength of Pawn Stars, American Pickers and Swamp People rose to #2 for primetime adults 18-49.
SpongeBob, of course, kept Nickelodeon comfortably at the top of the total day average viewership rankings.
For the week's top 25 individual cable programs click here.
Prime-time Average Viewers (Live+SD) Week of March 28 - April 3, 2011
| Network | (000s) |
| USA | 3,071 |
| DSNY | 2,450 |
| HIST | 2,226 |
| FOXN | 1,877 |
| ESPN | 1,807 |
| TNT | 1,666 |
| NAN | 1,646 |
| FAM | 1,416 |
| TBSC | 1,329 |
| A&E | 1,284 |
| ADSM | 1,223 |
| FX | 1,204 |
| HGTV | 1,199 |
| AMC | 1,160 |
| MTV | 1,157 |
| SYFY | 1,151 |
| FOOD | 1,127 |
| TRU | 1,027 |
| LIFE | 1,021 |
| DISC | 985 |
| CMDY | 874 |
| SPK | 868 |
| NKJR | 829 |
| TLC | 810 |
| BET | 806 |
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Adults 18-49 Prime-time Average (Live+SD)
| Network | (000s) |
| USA | 1,117 |
| HIST | 1,032 |
| TBSC | 813 |
| MTV | 789 |
| TNT | 774 |
| ESPN | 719 |
| FX | 653 |
| FAM | 619 |
| A&E | 613 |
| ADSM | 560 |
| FOOD | 557 |
| CMDY | 546 |
| NAN | 482 |
| DSNY | 482 |
| TRU | 481 |
| BRAV | 457 |
| DISC | 449 |
| BET | 445 |
| SYFY | 443 |
| HGTV | 437 |
| SPK | 430 |
| AMC | 420 |
| LIFE | 416 |
| TLC | 388 |
| EN | 382 |
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Total Day Average Viewers (Live+SD)
| Network | (000s) |
| NICK | 2,395 |
| DSNY | 1,632 |
| NAN | 1,470 |
| USA | 1,451 |
| ADSM | 1,240 |
| TNT | 1,184 |
| FOXN | 1,128 |
| HIST | 1,007 |
| TOON | 937 |
| ESPN | 847 |
| A&E | 759 |
| TBSC | 758 |
| HGTV | 713 |
| FAM | 710 |
| FX | 702 |
| FOOD | 680 |
| TRU | 639 |
| AMC | 633 |
| MTV | 585 |
| DISC | 583 |
| TVLD | 550 |
| LIFE | 547 |
| NKJR | 537 |
| CMDY | 524 |
| SPK | 502 |
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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery
