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With No Basketball Competition, USA Moves Back On Top Weekly Primetime Cable Ratings

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April 5th, 2011


After being edged for primetime adults 18-49 by TBS last week, with the NCAA Men's Basketball tournament off cable last week, USA Network regained the top spot for both cable primetime adults 18-49 ratings and average viewership for the week. History, on the strength of Pawn Stars, American Pickers and Swamp People rose to #2 for primetime adults 18-49.

SpongeBob, of course, kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of March 28 - April 3, 2011

Network (000s)
USA 3,071
DSNY 2,450
HIST 2,226
FOXN 1,877
ESPN 1,807
TNT 1,666
NAN 1,646
FAM 1,416
TBSC 1,329
A&E 1,284
ADSM 1,223
FX 1,204
HGTV 1,199
AMC 1,160
MTV 1,157
SYFY 1,151
FOOD 1,127
TRU 1,027
LIFE 1,021
DISC 985
CMDY 874
SPK 868
NKJR 829
TLC 810
BET 806

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA 1,117
HIST 1,032
TBSC 813
MTV 789
TNT 774
ESPN 719
FX 653
FAM 619
A&E 613
ADSM 560
FOOD 557
CMDY 546
NAN 482
DSNY 482
TRU 481
BRAV 457
DISC 449
BET 445
SYFY 443
HGTV 437
SPK 430
AMC 420
LIFE 416
TLC 388
EN 382

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,395
DSNY 1,632
NAN 1,470
USA 1,451
ADSM 1,240
TNT 1,184
FOXN 1,128
HIST 1,007
TOON 937
ESPN 847
A&E 759
TBSC 758
HGTV 713
FAM 710
FX 702
FOOD 680
TRU 639
AMC 633
MTV 585
DISC 583
TVLD 550
LIFE 547
NKJR 537
CMDY 524
SPK 502

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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