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Dr. Drew Drops Like a Rock on Second Night, Cable News Ratings for Tuesday, April 5, 2011

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April 6th, 2011

After premiering to 401,000 total viewers and 164,000 adults 25-54 on Monday night, Dr. Drew fell by nearly 50% to 201,000 total viewers and 84,000 adults 25-54 to wind up in last place (behind even CNBC) for the hour.

Live + Same Day Cable News Daily Ratings for April 5, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,234 315 586
CNN 446 166 213
MSNBC 431 122 203
CNBC 189 52 95
FBN 58 14 28
HLN 213 96 125
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 2,227 571 1,052
CNN 580 195 274
MSNBC 952 279 422
CNBC 218 89 112
FBN 46 17 28
HLN 308 122 176
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 1,088 381 670
CNN American Morning 337 154 191
MSNBC Morning Joe 422 124 201
CNBC Squawk Box 174 52 100
HLN Morning Express w/ Meade 317 167 224
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC GLENN BECK 1,911 551 885
CNN Situation Room 649 195 252
MSNBC Hardball WITH C. MATTHEWS 648 163 244
CNBC FAST MONEY 242 63 133
HLN SHOWBIZ TONIGHT 144 78 82
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 2,154 443 861
CNN Situation Room 595 233 249
MSNBC MSNBC LIVE 574 151 249
CNBC Mad Money 187 66 116
HLN Prime News 125 54 83
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH 1,851 368 781
CNN John King USA 436 148 200
MSNBC Hardball WITH C. MATTHEWS 600 154 275
CNBC Kudlow Report 153 57 77
HLN ISSUES 238 119 174
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 3,005 704 1,350
CNN In The Arena 513 159 233
MSNBC Last Word W/ L. ODONNELL 929 272 405
CNBC CRIME INC: COUNTERFEIT 167 76 90
HLN Nancy Grace 482 173 272
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity 2,103 592 1,037
CNN Piers Morgan Tonight 552 189 263
MSNBC Rachel Maddow Show 1,065 306 481
CNBC 60 Minutes ON CNBC 210 102 129
HLN Dr. Drew 201 84 117
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,572 416 771
CNN Anderson Cooper 360 674 237 325
MSNBC Ed Show 861 258 379
CNBC 60 Minutes ON CNBC 277 88 118
HLN Joy Behar 268 115 149
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 1,158 361 663
CNN Anderson Cooper 360 513 183 250
MSNBC Last Word W/ L. ODONNELL 448 132 236
CNBC Mad Money 103 44 65
HLN SHOWBIZ TONIGHT 224 85 81

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Fox Business: 57.136 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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