Soap Opera Ratings: ‘Days Of Our Lives’ Ties All Time Low For Women 18-49 Ratings

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Ratings for the week March 28 – April 1, 2011

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,742,000 (+204,000/-309,000)
2. B&B 2,909,000 (+90,000/-157,000)
3. GH 2,720,000 (-149,000/+46,000)
4. OLTL 2,574,000 (+63,000/+172,000)
5. AMC 2,383,000 (+8,000/-40,000)
6. DAYS 2,228,000 (-133,000/-294,000) * <—- new low

* Previous low: 2,229,000 (July 2-6, 2007)

Households
1. Y&R 3.4/11 (+.1/-.2)
2. B&B 2.1/7 (same/-.1)
3. GH 2.0/6 (-.1/same)
4. OLTL 1.9/6 (same/+.1)
5. AMC 1.8/6 (same/same)
6. DAYS 1.7/5 (same/-.2) <—- ties low (3rd straight week)

Women 18-49 Viewers
1. Y&R 966,000 (+37,000/-164,000)
2. GH 813,000 (-67,000/-114,000)
3. OLTL 645,000 (+22,000/-65,000)
4. B&B 609,000 (+21,000/+22,000)
5. DAYS 604,000 (-55,000/-121,000)
6. AMC 504,000 (-9,000/-144,000)

Women 18-49 Rating
1. Y&R 1.5/10 (+.1/-.2)
2. GH 1.2/8 (-.1/-.2)
3. OLTL 1.0/6 (+.1/-.1)
4. B&B 0.9/6 (same/same)
4. DAYS 0.9/6 (-.1/-.2) <—- ties low
6. AMC 0.8/5 (same/-.2)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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