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TV Ratings Wednesday: 'Breaking In' Starts Well; 'Mr. Sunshine,' 'Off The Map' End Quietly; 'Suspect Behavior' Hits Lows

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April 7th, 2011

Scoreboard FOX CBS Uni ABC NBC CW
Adults 18-49: rating/Share 6.2/17 2.9/8 1.6/4 1.4/4 1.4/4 0.6/2
Adults 18-34: Rating/Share 4.6/15 1.8/5 1.7/5 1.1/4 1.1/3 0.6/2
Total Viewers (million) 19.365 11.133 4.121 4.475 5.002 1.384

Fox of course easily won the night with a 90 minute version of American Idol scoring a 7.1 rating with adults 18-49.  The debut of Breaking In in scored a 3.5 adults 18-49 rating and 9.9 million viewers. retentionistas will assail the drop-off from Idol, but it was the highest comedy retention out of Idol in more than four years.  Shows typically drop from their premieres so next week will be more telling.

Idol was down 8% versus last week's two hour edition, though it has typically been adjusted up a couple of tenths in the finals.  As it is, Idol was down only 3% from last season's equivalent telecast.

Survivor was steady versus last week with a 3.1 adults 18-49 rating. Criminal Minds was up 3% to a 3.6 adults 18-49 rating, but Criminal Minds: Suspect Behavior dropped to to a series low 2.1 adults 18-49 rating, down 9% from last week (and only 1.9 adults 18-49 rating for its second half hour, dropping from the first half hour's 2.2).

The season finale of Mr. Sunshine didn't have to face Idol this week and was up 14% to a still quiet 1.6 adults 18-49 rating, and Off The Map was steady, but living up to its name in its season (and no doubt series) finale with a a 1.3 adults 18-49 rating.

Law & Order: SVU won the 10pm battle with a 2.3 adults 18-49 rating.  Earlier in the night, Minute To Win It was down 17% from last week to a series low-tying 1.0 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for April 6, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 6.8/21 21.58
CBS Survivor: Redemption Island 3.1/9 10.53
ABC The Middle (R) 1.3/4 4.77
NBC Minute To Win It 1.0/3 3.31
CW America's Next Top Model 0.9/3 1.89
8:30 ABC The Middle (R) 1.3/4 4.46
9:00 FOX American Idol 7.7/20 24.43
CBS Criminal Minds 3.6/9 13.90
ABC Modern Family (R) 2.0/5 5.33
NBC Law & Order: SVU (R) 0.9/2 3.66
CW Shedding for the Wedding 0.4/1 0.88
9:30 FOX Breaking In (Premiere) 3.5/9 9.88
ABC Mr. Sunshine (Season Finale) 1.6/4 4.63
10:00 NBC Law & Order: SVU 2.3/6 8.04
CBS Criminal Minds: Suspect Behavior 2.1/5 8.96
ABC Off The Map (Season Finale) 1.3/3 3.84

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In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.3/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.8/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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