Super Savings Equals Big Ratings for TLC
via press release:
SUPER SAVINGS EQUALS BIG RATINGS FOR TLC
Back-to-Back Premieres of “Extreme Couponing” Watched By More Than Two Million Viewers
The debut of TLC’s Extreme Couponing (Wed, April 6, 9 and 9:30 p.m. ET/PT) paid off in big ratings, delivering an average 2.3 million total viewers (P2+), driving the network to rank #1 in all ad-supported cable in Primetime among P25-54, P18-49 and W25-54, W18-49, W18-34. Individually, the 9:30p and 9p were the #1 and #2 ad-supported cable telecasts of the night among W25-54 and W18-49 in both ratings and delivery. Extreme Couponing at 9:30p was also the #1 ad-supported cable telecast in both ratings and delivery among P18-49.
The series posted triple-digit gains among all key demos vs. the Prime average 2011 to-date and is among the top 5 programs launched in TLC history among W25-54 and W18-49 for delivery.