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TV Ratings Thursday: 'Bones,' 'Rules,' 'The Mentalist' Up; 'Idol,' 'CSI' Down; 'Outsourced' Hits Low; 'Vampire Diaries,' 'Nikita' Down

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April 8th, 2011

Scoreboard FOX CBS Uni NBC ABC CW
Rating/Share: Adults 18-49 4.8/14 2.9/8 1.6/5 1.3/4 1.2/4 1.0/3
Rating/Share: Adults 18-34 3.4/11 1.8/6 1.7/6 1.2/4 1.0/3 0.9/3
Total Viewers (million) 15.963 12.406 4.089 2.765 3.863 2.263

Of course Fox won the adults 18-49 ratings on Tuesday night, but American Idol's 6.1 adults 18-49 rating was down 9% vs. last Thursday and down 9% versus last year's equivalent episode (though might recover some of it back in the final numbers).  Bones returned up 3% from its last original with a 3.4 adults 18-49 rating, though that was down 11% from last week's telecast of Mobbed.

CBS was second for the night with an all-original lineup.  The Big Bang Theory was down 3% from its last original to a 3.6 adults 18-49 rating but Rules of Engagement was up 4% to a 2.5 adults 18-49 rating.  CSI was down a tenth to a 2.8 adults 18-49 rating and The Mentalist was up a tenth from its last original to a 2.9 adults 18-49 rating.

NBC was all repeats last night except for originals of Perfect Couples and OutsourcedPerfect Couples drew a series-low tying  1.o adults 18-49 rating in what seems likely to be its last televised episode (outside of burnoff).  Next week The Paul Reiser Show takes over the 8:30p time slot.  Outsourced hit a series low with a 1.3 adults 18-49 rating.

ABC ran an all-repeat lineup.

The Vampire Diaries and Nikita each returned down a tenth with adults 18-49 from their last original episodes.

Late-night results are below the primetime data.

Overnight ratings for Thursday, April 7, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 6.1/19 20.65
CBS The Big Bang Theory 3.6/12 11.24
ABC Wipeout (R) 1.6/5 5.10
CW Vampire Diaries 1.2/4 2.75
NBC Community (R) 0.8/3 2.30
8:30 CBS Rules of Engagement 2.5/8 8.61
NBC Perfect Couples 1.0/3 2.26
9:00 FOX Bones 3.4/9 11.28
CBS CSI 2.8/8 12.61
NBC The Office (R) 1.7/5 3.56
ABC Grey's Anatomy (R) 1.3/4 4.02
CW Nikita 0.7/2 1.78
9:30 NBC Parks & Recreation (R) 1.4/4 2.91
10:00 CBS The Mentalist 2.9/8 14.68
NBC 30 Rock (R) 1.3/3 2.66
ABC Private Practice (R) 0.8/2 2.46
10:30 NBC Outsourced 1.3/4 2.91

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.0/6 with an encore delayed by golf; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.5/3 with an encore delayed by golf; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/4.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore delayed by golf). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3 with an encore delayed by golf).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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