There is a world where Syfy’s is more important than MTV’s Snooki & The Situation and CW’s is more important than . That is the world of Trendrr which tracks social network activity. Some might consider it an imaginary world based on the results.
I don’t really care to pick it apart, it’s just that anything that hasat the top of the cable pyramid and atop the broadcast world isn’t particularly useful at predicting actual viewing in the U.S. So beyond entertainment purposes I don't have much use for it. It's probably little consolation for fans (though I have no doubt Brazilian fans will be all "haha, suck it !").
Even before seeing that a special 15 minute preview of HBO's Game of Thrones only drew 720,000 viewers, I'd been wondering if it is shaping up to be the next Scott Pilgrim vs. The World. Last summer, Scott Pilgrim absolutely dominated Twitter trending for days, even while it was bombing at the box office.
Game of Thrones looks to have plenty of Internet buzz in the days leading up to its premiere on April 17. But that buzz doesn't always translate into results. Ask anfan.