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TV Ratings Saturday: NASCAR Races Fox to Victory

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April 10th, 2011

Scoreboard FOX ABC CBS NBC
Adults 18-49 Rating/Share * 1.0/3 0.9/3 0.8/3
Total Viewers (million) * 3.448 4.536 4.107

Due to the nature of live programming the ratings for FOX (NASCAR) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

 

NASCAR Sprint Cup racing easily paced Fox to a Saturday night win.  Note that in addition to the disclaimers above, the race ran into the 10pm hour but we only the saw the numbers for Fox's normal 8-10p primetime block. I'd guess Fox won the 10pm hour as well, but outside of that a repeat of Law & Order: SVU was tops at 10pm. My program guide listed 48 Hours Mystery as new, but it is kind of odd to see it in last place in the demo (though first in total viewers) for the hour. Perhaps my program guide was wrong?

Broadcast primetime ratings for Saturday, April 9, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX NASCAR Sprint Cup Fort Worth 1.8/7 6.32
ABC Movie: War of The Worlds (R) 0.8/3 3.12
CBS The Mentalist (R) 0.7/3 4.05
NBC Harry's Law (R) 0.6/2 3.45
9:00 FOX NASCAR Sprint Cup Fort Worth 2.0/6 6.80
ABC Movie: War of The Worlds (R) 1.0/3 3.46
CBS Criminal Minds: Suspect Behavior (R) 0.9/3 4.28
NBC Law & Order: Los Angeles (R) 0.7/2 3.76
10:00 NBC Law & Order: Special Victims Unit (R) 1.2/4 5.11
ABC Movie: War of The Worlds (R) 1.1/4 3.76
CBS 48 Hours Mystery 1.0/3 5.28

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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