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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Fringe' Again Tops % Gains

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April 11th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 58 such programs in the complete data for the week, which is  between 1/2 and 3/4 of a full schedule of new broadcast episodes.

During the twenty-seventh week of the broadcast season (March 21-27), Modern Family and Fringe topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.8 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Fringe, in what has become typical,  led the % adults 18-49 ratings increase from DVR viewing, adding 57% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 3.544 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-03/23 ABC 4.4 6.2 1.8 41%
2 GREY'S ANATOMY-03/24 ABC 3.7 5.2 1.5 41%
3 OFFICE-03/24 NBC 3.4 4.7 1.3 38%
4 HOUSE-03/21 FOX 3.5 4.7 1.2 34%
5 Hawaii Five-0-03/21 CBS 2.9 4.1 1.2 41%
6 NCIS-03/22 CBS 3.8 4.9 1.1 29%
7 Private Practice-03/24 ABC 2.6 3.5 0.9 35%
8 Law And Order:SVU-03/23 NBC 2.6 3.5 0.9 35%
9 NCIS: LOS ANGELES-03/22 CBS 3.2 4.1 0.9 28%
10 Fringe-03/25 FOX 1.4 2.2 0.8 57%
11 30 ROCK-03/24 NBC 1.9 2.7 0.8 42%
12 Castle-03/21 ABC 3.1 3.9 0.8 26%
13 American Idol-THURSDAY-03/24 FOX 6.4 7.2 0.8 13%
14 American Idol-WEDNESDAY-03/23 FOX 7.9 8.7 0.8 10%
15 How I Met Your Mother-03/21 CBS 3.0 3.7 0.7 23%
16 OUTSOURCED-03/24 NBC 1.5 2.2 0.7 47%
17 SURVIVOR: REDEMPTION ISLD-03/23 CBS 3.1 3.8 0.7 23%
18 Mr. Sunshine-03/23 ABC 2.1 2.7 0.6 29%
19 Good Wife, THE-03/22 CBS 2.1 2.7 0.6 29%
20 MIKE & MOLLY-03/21 CBS 3.0 3.6 0.6 20%
21 HARRY'S LAW-03/21 NBC 1.6 2.2 0.6 38%
22 COMMUNITY-03/24 NBC 1.8 2.4 0.6 33%
23 Criminal Minds: SUSPECT-03/23 CBS 2.2 2.8 0.6 27%
24 MIDDLE, THE-03/23 ABC 2.0 2.5 0.5 25%
25 Off The Map-03/23 ABC 1.5 2.0 0.5 33%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-03/25 FOX 1.4 2.2 0.8 57%
2 OUTSOURCED-03/24 NBC 1.5 2.2 0.7 47%
3 30 ROCK-03/24 NBC 1.9 2.7 0.8 42%
4 EVENT-03/21 NBC 1.2 1.7 0.5 42%
5 Hawaii Five-0-03/21 CBS 2.9 4.1 1.2 41%
6 Modern Family-03/23 ABC 4.4 6.2 1.8 41%
7 GREY'S ANATOMY-03/24 ABC 3.7 5.2 1.5 41%
8 OFFICE-03/24 NBC 3.4 4.7 1.3 38%
9 HARRY'S LAW-03/21 NBC 1.6 2.2 0.6 38%
10 Private Practice-03/24 ABC 2.6 3.5 0.9 35%
11 Law And Order:SVU-03/23 NBC 2.6 3.5 0.9 35%
12 HOUSE-03/21 FOX 3.5 4.7 1.2 34%
13 Off The Map-03/23 ABC 1.5 2.0 0.5 33%
14 COMMUNITY-03/24 NBC 1.8 2.4 0.6 33%
15 NCIS-03/22 CBS 3.8 4.9 1.1 29%
16 Mr. Sunshine-03/23 ABC 2.1 2.7 0.6 29%
17 Good Wife, THE-03/22 CBS 2.1 2.7 0.6 29%
18 NCIS: LOS ANGELES-03/22 CBS 3.2 4.1 0.9 28%
19 Chicago Code-03/21 FOX 1.8 2.3 0.5 28%
20 Criminal Minds: SUSPECT-03/23 CBS 2.2 2.8 0.6 27%
21 CHUCK-03/21 NBC 1.5 1.9 0.4 27%
22 Castle-03/21 ABC 3.1 3.9 0.8 26%
23 MIDDLE, THE-03/23 ABC 2.0 2.5 0.5 25%
24 How I Met Your Mother-03/21 CBS 3.0 3.7 0.7 23%
25 SURVIVOR: REDEMPTION ISLD-03/23 CBS 3.1 3.8 0.7 23%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-03/23 ABC 10,950 14,494 3,544 32%
2 Hawaii Five-0-03/21 CBS 10,054 13,452 3,398 34%
3 GREY'S ANATOMY-03/24 ABC 10,301 13,263 2,962 29%
4 NCIS-03/22 CBS 19,491 22,126 2,635 14%
5 HOUSE-03/21 FOX 9,553 11,950 2,397 25%
6 NCIS: LOS ANGELES-03/22 CBS 16,587 18,955 2,368 14%
7 Castle-03/21 ABC 12,075 14,425 2,350 19%
8 OFFICE-03/24 NBC 7,077 9,276 2,199 31%
9 Good Wife, THE-03/22 CBS 11,733 13,889 2,156 18%
10 HARRY'S LAW-03/21 NBC 8,473 10,552 2,079 25%
11 Law And Order:SVU-03/23 NBC 8,859 10,812 1,953 22%
12 American Idol-WEDNESDAY-03/23 FOX 23,997 25,912 1,915 8%
13 Private Practice-03/24 ABC 7,936 9,683 1,747 22%
14 American Idol-THURSDAY-03/24 FOX 21,325 23,017 1,692 8%
15 Fringe-03/25 FOX 3,865 5,528 1,663 43%
16 SURVIVOR: REDEMPTION ISLD-03/23 CBS 11,031 12,637 1,606 15%
17 Criminal Minds: SUSPECT-03/23 CBS 8,831 10,409 1,578 18%
18 Chicago Code-03/21 FOX 6,176 7,724 1,548 25%
19 30 ROCK-03/24 NBC 4,360 5,824 1,464 34%
20 MIKE & MOLLY-03/21 CBS 9,742 11,131 1,389 14%
21 Off The Map-03/23 ABC 4,483 5,825 1,342 30%
22 OUTSOURCED-03/24 NBC 3,611 4,939 1,328 37%
23 EVENT-03/21 NBC 4,132 5,396 1,264 31%
24 CSI: MIAMI-03/27 CBS 11,206 12,450 1,244 11%
25 How I Met Your Mother-03/21 CBS 8,029 9,243 1,214 15%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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