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TV Ratings Sunday: 'Cleveland Show' Up; 'Family Guy' Stable; As 'Brothers & Sisters,' 'Celebrity Apprentice,' 'Secret Millionaire,' 'Simpsons,' 'American Dad' Fall

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April 11th, 2011

Scoreboard CBS FOX NBC ABC Uni
Adults 18-49: rating/Share 2.6/7 2.1/6 2.0/6 1.9/5 1.1/3
Adults 18-34: Rating/Share 1.5/5 2.3/8 1.3/4 1.3/4 1.1/4
Total Viewers (million) 11.192 4.340 6.003 7.197 2.858

Due to the nature of live programming the ratings for CBS (Masters golf overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

ABC's Brothers & Sisters returned from a five week new episode hiatus with a 2 hour episode that averaged just a 1.8 adults 18-49 rating (not quite a season low though), down 14% from its last new episode on 3/6/11. Earlier in the evening, in its season finale Secret Millionaire's 2.3 rating was down 15% from last week to a season/series low.

On NBC, Celebrity Apprentice's 2.9 adults 18-49 rating was down 6% from last week. Earlier, America's Next Great Restaurant drew just a 1.2 rating, falling 20% vs. last week tieing a season/series low. Dateline: NBC's 0.9 rating was down 10% vs. last week.

Fox's American Dad drew a 1.6 adults 18-49 rating at 7:30, down a tenth from last week. The Simpsons 2.3 rating tumbled 18% vs. its last new episode 2 weeks ago to a series low for a new episode. Bob's Burgers 1.9 rating fell 14% from its last new episode. Family Guy had the highest rated show on the evening, and its 3.3 adults 18-49 rating was even with its last new episode three weeks ago. Following that new Family Guy, The Cleveland Show was the only original show to increase its ratings on the night, growing 14% vs. last week to a 2.4 rating.

An approximately 13 minute Masters golf overrun in the Eastern and Central timezones made a mess of the CBS fast affiliate overnight ratings in the table below. The overall CBS primetime averages for the night aren't likely to change much in the final ratings (available tomorrow), but until we see them the show by show and timeslot ratings below are useless for comparison purposes. That said, CBS is certain to top the adults 18-49 averages for the night.

Broadcast primetime ratings for Sunday, April 10, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS 60 Minutes 2.6 9 13.384
ABC AMERICA'S FUNNIEST - R 1.6 5 6.286
FOX The Cleveland Show - R 1.0 3 2.110
NBC Dateline:  NBC 0.8 3 4.291
7:30 CBS 60 Minutes 2.0 6 12.810
ABC AMERICA'S FUNNIEST - R 1.8 6 6.976
FOX American Dad 1.6 5 3.333
NBC Dateline:  NBC 0.9 3 4.401
8:00 CBS THE Amazing Race XVIII  - 2.7 8 11.325
FOX THE Simpsons 2.3 7 4.996
ABC Secret Millionaire 2.1 6 8.518
NBC AMERICA'S NEXT GREAT REST 1.1 3 3.257
8:30 CBS THE Amazing Race XVIII  - 2.9 8 10.125
ABC Secret Millionaire 2.5 7 9.759
FOX BOB'S Burgers 1.9 5 4.002
NBC AMERICA'S NEXT GREAT REST 1.3 4 3.699
9:00 FOX Family Guy 3.3 9 6.609
CBS Undercover Boss 2.8 7 10.476
NBC CELEBRITY APPRENTICE 2.4 6 6.846
ABC BROTHERS & SISTERS 1.8 5 6.661
9:30 CBS Undercover Boss 3.1 8 10.949
NBC CELEBRITY APPRENTICE 2.8 7 7.766
FOX The Cleveland Show 2.4 6 4.988
ABC BROTHERS & SISTERS 1.7 4 6.509
10:00 NBC CELEBRITY APPRENTICE 3.1 8 8.475
CBS CSI:  MIAMI 2.6 7 10.932
ABC BROTHERS & SISTERS 1.8 5 6.510
10:30 NBC CELEBRITY APPRENTICE 3.4 9 9.285
CBS CSI:  MIAMI 2.3 6 9.537
ABC BROTHERS & SISTERS 1.8 5 6.358

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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