via press release:
Ratings Highlights “Jake and the Never Land Pirates” – Final National Ratings
It’s Anchors Away for Disney Junior’s “Jake and the Never Land Pirates”
Sails to Series Highs on Saturday in Total Viewers and Women 18-49,
and Second-Highest Ratings Ever Among Kids 2-5 and Boys 2-5;
Ranks as TV’s No. 1 Telecast of the Week Among Preschoolers
Carries the Highest Co-Viewing Among All Disney Junior and Nickelodeon
Preschool Series – Nearly 50% of Moms Watch with Their Preschooler
Is TV’s No. 1 Series Among Kids 2-5 and Boys 2-5 Since its Launch
Powered by one of the most successful slates of preschool programming across all TV, launch to date Disney Junior surges over year-ago averages by double-digit percent margins among all preschoolers: +38% among Kids 2-5 (447,000 vs. 325,000), +48% among Boys 2-5 (245,000 vs. 165,000) and +26% among Girls 2-5 (201,000 vs. 159,000).
The most dominant TV series since its February 14 debut, Saturday’s “Jake and the Never Land Pirates” (4/9/11) hit series highs in Total Viewers (2.9 million) and Women 18-49 (632,000/1.0 rating), and delivered its second-best telecast to date in Kids 2-5 (1.1 million/6.8 rating) and Boys 2-5 (666,000/7.7 rating), behind 2/23/11, ranking as the week’s No. 1 TV telecast in the preschool demos.
Also impressive, “Jake and the Never Land Pirates” is the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 47% of Moms watching with their preschooler.
- Launch to date, “Jake and the Never Land Pirates” is TV’s No. 1 series among Kids 2-5 (857,000/5.1 rating) and Boys 2-5 (509,000/5.9 rating), and is pacing as Disney Channel’s No. 1 preschool series of all time among Total Viewers (2.1 million), Kids 2-5, Boys 2-5 and Women 18-49 through its first 15 episodes.
- “Jake and the Never Land Pirates” accounts for TV’s Top 3 preschool telecasts since its launch among Boys 2-5, and 7 of the Top 10 overall.
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, DJ to date/”Jake” to date: 2/14-4/10/11. Disney Junior Hours: M-F, 4:00 a.m. – 2:00 p.m.; SS, 4: a.m. – 9:00 a.m. Year-Ago: 2/15/10-4/11/10.